Audience segmentation is the process of dividing a larger target market into smaller, more specific groups of individuals based on shared characteristics. These characteristics might…
We’ve all heard of the local council, and those of a certain age will also fondly remember the Style Council, but are you aware of…
You may already know a lot of facts about hydrogen. That it’s the most abundant element in the world (and in the universe), that it’s…
In recent years, influencer marketing has become an integral part of digital strategies. As companies strive to be inclusive and authentic, partnering with LGBTQ influencers…
If you’ve ever imagined yourself as a big-shot New York executive – and we all have at some point, haven’t we? – you could be…
If you’re still one of those people who think the power of the internet isn’t enough to help your business, ask yourself how many of…
There’s a famous saying that there’s no such thing as bad publicity, but is it really true? The phrase has been thrown around for many…
The world of business in the UK has been notoriously difficult to predict in recent years, but here at Rose Media Group we’ve never been…
There’s no getting away from the fact that the recent pandemic has changed the way we live, of course, but it’s interesting to note the…
Here in the 2020s, life seems to be lived at a thousand miles per hour. We demand instant information, instant gratification and instant news. If…
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