Newspapers are still relevant in 2022, and that’s just the way we like it

Paper and Coffee

Here in the 2020s, life seems to be lived at a thousand miles per hour. We demand instant information, instant gratification and instant news. If a piece of data isn’t readily available on a particular website, we move on and look on a different one. If we call a restaurant to book a table and they don’t answer, we call a different restaurant and book a different table. If our own phone rings and we don’t want to answer it, we just don’t. We’re too busy, there’s no time, life’s too hectic. Move out of our way, we’re coming through.


In the modern, ultra-zippy, mega-stressful world, none of us wants to stop awhile and smell the coffee, unless that coffee has been served up by a stressed-out barista and paid for instantly with a swipe of a debit card. Or do we?

Remember those halcyon days when you stopped for an hour or so to watch the world go by? To sip your coffee from time to time as you caught up with the world’s events in a newspaper, rather than gulp down that coffee and burn your mouth while you struggle to concentrate for more than a nanosecond on that app on your iPhone, just before something else catches your attention span for another nanosecond?

Time spent with the newspaper used to be quality time, didn’t it? Whether you were catching up with celebrity gossip in The Daily Mirror or struggling with the cryptic crossword in The Guardian, this was, whether you realised it or not, quality time. Decadent, yes, indulgent, yes, but also highly enjoyable.

Slowing down the clocks is still an option for you

It’s worth pointing out, however, that those days haven’t simply disappeared. They’re still available, and you can still enjoy them. All you have to do is find the time. Nobody’s forcing you to pay four pounds for a coffee you can make at home for a few pennies, nobody’s making you catch up on the world’s events via a four-inch screen in the palm of your hand, and nobody’s coercing you into grabbing a sandwich on the go when you could be savouring a meal on the, er, stop.

Here at Rose Media Group, we not only know that newspapers are still around and still have relevance, we also know they still have impact in the world of PR. In this particular industry, digital media has obviously become increasingly important and ever more powerful, but there’s still a place for the world of print. When we help to expose a client’s brand to the world, to spread their message, to preach their gospel, we believe in using every viable means possible, and one of those avenues will, for the foreseeable future at least, be the printed media.

We provide the type of B2B PR West Sussex can be proud of, and Rose Media Group’s founder Aneela Rose wouldn’t have it any other way.

David Showell

David Showell

David Showell is Chief Copywriter for Rose Media Group, creating content for clients across a range of industry sectors.

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