Where does B2B PR fit into the B2B marketing plan?
Ask marketers from a hundred different companies about their definition of B2B PR, and the chances are you will get a hundred different answers. As…
Category: PR and Media
How to choose a B2B PR agency
The ever growing shift towards doing business digitally has changed the way many companies operate, and has understandably led to an increase in the number…
How better PR could have rewritten history
These days, individuals, corporations and even governments know they can take steps to restore a tarnished image. Public relations specialists such as Rose Media Group…
Print media continues to have relevance in the age of the internet
Imagine reading an article on the web, an article about any subject of your choosing. Let’s say it’s a page about the best tourist experiences…
Cherry-picking social media platforms for your business
Whether you’re something of a Luddite when it comes to social media or you have more platforms than Victoria Station, the chances are your usage…
Six steps to using LinkedIn as a sales tool
Did you know LinkedIn is 277% more effective at generating leads than Facebook and Twitter? In this post, Becky, Digital Content Manager at Rose Media…
Why social strategy is a must have!
In this blog, Kelly Yushchenko, Head of Digital at Rose Media Group, considers the importance of a social strategy and how you go about creating…
Three steps to kick start compelling content creation
In this blog, Gill Hoyle, Head of Content at Rose Media Group, explores three steps to kick start the creation of compelling content that will…
PR Myth-Busting in 2021
In this blog, Gill Hoyle, Head of Content at Rose Media Group, looks to dispel three myths around PR agency investment… 1/ PR investment in…
ALERT: Video content is taking over!
As we will all agree, video content is one of the most engaging forms of content and we can see how its popularity has soared…
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