Covid made us think differently, and rightly so

Covid Vaccine

There’s no getting away from the fact that the recent pandemic has changed the way we live, of course, but it’s interesting to note the ways in which it changes how we work. Over the past two years or so, millions of people in the UK and across the world have made a smooth transition from working at the office to working from home, for example, a transition that has perhaps been a great deal simpler than many of us would have thought.

In that period, we’ve become increasingly adept at using various technologies to help us work more efficiently. Saving documents to the cloud so they can be accessed from various PCs, laptops, tablets and phones has become second nature to many of us, even those who thought themselves technophobes just a short while ago. We’ve even become highly skilled at video conferences and meetings via Teams, Zoom and the like.

And while we’re on the subject of video meetings, whoever thought there would be such a thing as etiquette protocols for these encounters? Just a couple of years ago, most of us had never heard of Zoom, now we’ve not only become aware of it but we’re also ready to sneer at those who don’t behave properly on such platforms. We’ve come a long way, but it’s reassuring to know that our in-built ability to feel a little superior has also come a long way with us.

Getting back to what we know and love

Here at Rose Media Group, Aneela Rose and the team have also had to adapt to the way we interact with our clients. Regular strategy meetings have become increasingly video-based, of course, and we’ve inevitably had to rely more on phone conversations like we once relied on face-to-face encounters. Even now that we’re finally getting back to some sort of normality, our previous levels of interaction aren’t quite where they once were.

It’s a similar scenario within the Rosy team as well. We’re great believers in office morale, and that wasn’t particularly easy when our employees were working from home or only coming into the office on an ad hoc basis. Now, with the pandemic hopefully on a downward trajectory, the office is buzzing once again with all sorts of activity, including the need to tackle vital issues such as which is the best way to consume an Easter egg, what time the doughnut shop opens and how long you can listen to Adele for without throwing the radio at the wall.

Many people we know are still working from home in the main, but ours is a business based on trust, rapport and positivity. When you’re offering the type of B2B PR Sussex can rely on, the best way to do that is to be out there, right out there. Now, at last, the team is firing on all cylinders, bringing back the buzz and doing what we do best: giving our clients full access to all the PR services they need to flourish. It’s been a long and difficult road, but it’s so good to be here again.

David Showell

David Showell

David Showell is Chief Copywriter for Rose Media Group, creating content for clients across a range of industry sectors.

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