David Showell, Author at Rose Media Group

Knowing the difference between B2B and B2C PR

Do you know the difference between B2B and B2C PR?

The public relations sector plays a critical role in shaping a company’s reputation, managing its relationships with key stakeholders and influencing public perception. While the…

Successful B2B PR can be slower than you might think

Effective PR needs to be seen as a long-term game

Public Relations is fundamentally a long-term game because it focuses on building relationships, establishing credibility and maintaining trust with various stakeholders, all of which require…

Books on Marketing, perfect for B2B PR strategies

How best to integrate your marketing strategy

Whether you’re selling beans, books, bungalows or bread, you need to be all too aware of the need to create effective – and successful –…

An influencer can help with B2B marketing

The pros and cons of influencer marketing

These days, it’s easy to understand why some observers consider certain YouTubers, Tik Tokers and Instagrammers to be the new rock stars, Premier League footballers or…

How to turn a national awareness day into a PR triumph

Here at Rose Media Group, we’ve been involved in a number of successful PR campaigns over the years, some of which we fully expected and…

Short- and long-term PR strategies: Which is best for you?

Trying to decide whether quick wins in PR are better than long-term gains is a little like asking the length of a piece of string….

A brain representing artificial intelligence

Human content versus AI: the big debate of the 2020s

We seem to be seeing the influence of Artificial Intelligence (AI) all around us these days, from digital assistants on websites and social media recommendations…