There are few sectors that evolve as quickly as that of hospitality, and this is one of the reasons why technology has become such a powerful tool for both providers and end users. The key to successful hospitality lies in the provision of user experiences that make consumers want to come back time and time again, so any opportunity for improvement always needs to be taken seriously. Leaving the customer unsatisfied carries with it major repercussions. Here are five ways to avoid the pitfalls and to embrace technology.
Online booking platforms
These are nothing new, of course, but even in this tech-heavy age, the user’s experiences can vary greatly from one booking system to another. Use one that’s easy, sleek and seamless and you’ll barely even register the journey at all; use one that’s clunky, unhelpful and time-consuming and you’ll probably do anything avoid that particular platform in the future. Real-time availability, accurate pricing information and detailed product descriptions can all help to impress.
Personalised recommendations
Bombarding the consumer with irrelevant information can have a negative effect on your particular product, so make sure you’re speaking to the already interested. Recommendations that are not only relevant but also personally tailored is extremely important. By making the most of artificial intelligence and data analysis, you can deliver temptations that are accepted AND even wanted by that person. You can make the offers more personal than ever before, taking into account issues such as travel restrictions, dietary preferences and budgetary limits. The end result: previously unreachable levels of customer loyalty.
Virtual concierge services
It’s so important for guests to feel welcome in the hospitality sector, of course, but with virtual concierge services they can feel valued at all times. These services can be tailored to the individual’s specific needs, whether they require attraction recommendations, local transportation, directions, event tickets or just about anything else, that help can be available on a 24/7 basis at the touch of a fingertip.
In-room technology
The days when a hotel porter showed guests into a room and then left them to their own devices are gradually coming to an end. Advanced in-room technologies come in a variety of guises, including smart thermostats, voice-activated assistance, integrated entertainment systems and personalised entertainment options. Of course, the changes that a guest requires can be accessed immediately, adding to the guests’ comfort and convenience.
NFC technology
NFC (near-field communication) cards have become increasingly prevalent in hotels in recent years, and it’s easy to see why. They can be used for contactless payments, for example, as well as access control, ticket storage and even business networking. Guests can expedite their check-in and check-out processes, and as a result minimise the need for physical contact with hotel staff.
Hotels, restaurants, bars and more have come to realise the importance of adopting technological advances. By embracing such developments, they can streamline operations, personalise their services and, in the process, create memorable user experiences that will exceed the expectations of their guests.
Rose Media Group specialises in B2B PR across a wide range of industry sectors. Contact the team today to find out more about our commitment to top-quality representation in the hospitality industry.
