Are you behind the times or ahead of the curve in business?

Curved Road

Achieving success in the business world is never going to be easy, and maintaining success is likely to be even harder. According to Lending Tree, almost 20% of companies in the USA fall by the wayside in their first year, while almost half will have become little more than a distant memory within five years. Clearly, keeping a close eye on upcoming developments is going to be important for any would-be entrepreneur. 

Staying ahead of the curve can mean different things to different people; it could refer to you discovering that chic yellow clutch bag just before your favourite influencer is seen carrying one, for example. It could be that you became a regular at a chintzy little coffee shop a couple of months ahead of the local foodie brigade or that you foresaw the winner of the Grand National a week before everyone else had a bet on it. 

In business terms, those who can stay ahead of the curve are rightly seen as important. These are the people who influenced others pre-Instagram and who went from thought followers to thought leaders in no time at all. In another era, they were signing The Beatles in their heads long before four lads from Liverpool even thought about forming a band.  

See what’s coming, understand it and act upon it 

Most of us can look at current market trends and have a few thoughts about what might come next, of course, but very few among us can predict the future with any great degree of certainty. The special ones are those who will envisage the scenarios of tomorrow and who then look to capitalise from them. They are risk-takers, yes, but they’re not gamblers. 

One of the keys to getting a step or two ahead of the rest is to be more of a proactive individual. The future, in part at least, is something we can shape, so why stand still and wait for it to come to you? Imagine you run a successful restaurant with a steady clientele. Would you think it right to continue offering exactly the same menu items for the next ten years? 

If you think that would work, you could be sadly mistaken. At some point, even your most loyal customers will become tired of your tagliatelle, fed up with your fajitas and cheesed off with your, er, cheese. Making changes to your menu, even small gradual changes, will help to keep things fresh and relevant, and will place you ahead of the curve in the process. 

And you’ll be pleased to know there are many ways of improving your ability to be a Nostradamus of the business world. They include conducting regular market research, reading and absorbing news from sector-specific publications and websites, hiring a skilled business consultant and, crucially, engaging the services of a successful, experienced UK B2B PR agency.  

Helping your company to plan for success 

Here at Rose Media Group, we work tirelessly to make sure our clients are able to make the most of the opportunities that come their way. We get their voices heard, we analyse their markets and identify potential wins, we advise on possible pitfalls and how to avoid them. And as a result, they are then in a strong position, a position from which they can start to become far more aware of what’s happening now and what’s likely to develop in the future. 

If you’d like to hear more about our services and why we’re seen as a highly regarded Sussex PR agency, all you have to do is get in touch. Just call 01444 241 341 or drop us a line at We hope you’ll contact us soon. 

David Showell

David Showell

David Showell is Chief Copywriter for Rose Media Group, creating content for clients across a range of industry sectors.

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