The UK has seen a dramatic upsurge in the number of people working in public relations in recent times, and it’s a trend that looks set to continue. According to Statista, the number of PR professionals in Britain has more than doubled since 2010, so it’s easy to understand why so many commercial organisations, local authorities, charities and community groups use specialists to spread their messages around the world.
Last year proved to be a fascinating one for everyone who works in public relations. Thanks to the growing influence of digital, allied to the ongoing recovery from the Covid pandemic, 2022 proved to be something very special. Now as we enter the spring season, many of those in the industry are starting to wonder how 2023 is going to pan out. Is this going to be a champagne year? Or will it only turn out to be a bottle of brown ale?
Well, it’s safe to assume that the influence of digital will continue to grow in the coming year, although of course there’s still plenty of scope for using the print and broadcast media in 2023. Here at Rose Media Group, we’ve been providing the most comprehensive B2B PR Sussex agencies can offer for many years, and we know from experience that the world hasn’t gone fully digital just yet. Campaigns that run on many fronts are still likely to be the ones that garner the most interest.
From the dark to the light
Another reason to have confidence in what 2023 can mean for the world of PR is the continuing recovery from the dual disasters of the pandemic and the economic crisis. While neither of these has completely gone away as yet, the levels of optimism around the world can’t be ignored. Measuring happiness isn’t ever going to be an easy task, but it’s fair to say that the dismal atmosphere of the last couple of years has been noticeably fading away of late.
RMG is understandably proud of being the type of B2B PR agency UK businesses can trust, and we’ve built that trust over many years. Unlike many other agencies, we have never lost sight of the need to tailor campaigns specifically to our clients. For us, blanket coverage belongs on a bed and nowhere else, and that’s how it’s always been. Mass emails to thousands of outlets via a template simply don’t work, and their relevance will become even less effective in the coming years.
The RMG team consists of wall-to-wall optimists, so here at Rosy Towers the glass is ALWAYS full. Full of strawberry milk with a slice of banana on top, a bendy straw with pictures of puppies on it, sprinkled sugar on the rim and a side order of perfectly baked cookies. We believe that optimism breeds happiness, that happiness breeds motivation and that motivation breeds results. 2023 is going to be great, of that much we’re sure.
Rose Media Group was founded in 2004 by Aneela Rose, and we continue to set the standards for other UK PR specialists to follow. To find out more, call the team today on 01444 241 341 or drop us a line at hello@rosemediagroup.co.uk
We look forward to hearing from you, and we hope you like strawberry milk.
