Say cheese and pout! Social media and its impact on PR

Phone with Social Media Apps

In 2021, there were an estimated 4.26 billion people using social media platforms around the world. This is clearly an awful lot. That number, however, is expected to rise to some six billion by 2027, so this is an activity that should never be taken lightly. 

Go on, admit it…you love social media, don’t you? You’re probably one of those people who see a famous celebrity, a natural wonder or even a flashy sportscar and immediately swish into selfie mode. You need a picture of yourself smiling while you’re standing next to Madonna, in front of a mountain or draped across a Maserati while the owner isn’t looking, because that’s what your thousands of loyal followers also want. Even that image of your fish fingers and baked beans got six hundred likes, so why wouldn’t you? 

The popularity of social media platforms has evolved from a trickle to a torrent in the last couple of decades, and it’s easy to see why. You could be enhancing your already impressive image, or letting the world know about your latest adventures, or maybe even just plain old-fashioned showing off, and there’s NOTHING wrong with that. The reasons for documenting your activities don’t really matter, what matters is that you feel you have something to say, and somehow somewhere there are people who want to listen. 

Of course, social media platforms aren’t just for individual people; they represent a powerful channel of communication for businesses across the globe. They can act as a shop window for products and services that you are offering, and if used correctly that virtual shop window will be accessed by thousands, even millions, in the course of any given week. 

Speaking out, reaching out, branching out 

Here at Rose Media Group, we’re understandably proud to be the type of B2B PR agency UK businesses rely on when it comes to making themselves heard. Our PR expertise enables and empowers us to make the most of all available outlets when it comes to getting a client’s message across. And these days, that can include the increasingly potent reach of platforms such as LinkedIn, Twitter, Facebook, Instagram, TikTok, YouTube and more.  

We’ve been around since 2004, around the time that a number of social media and networking platforms came into existence. In those days, they weren’t necessarily embraced by PR agencies. Yahoo, for example, was just something we shouted when the mobile coffee van turned up. In the ensuing years, however, like all PR specialists in the UK we have come to understand just how beneficial they can be to the world of business. Not quite as beneficial as coffee, though, of course. 

Given the huge popularity of social media use these days, it’s not easy to make yourself heard. Press releases announcing the arrival of your new CEO, for example, the person who’s going to carry your company forward to a brave new world (or fail dismally in less than a year) can convey a message of pride and optimism, but how do you know that anyone’s listening? There are ways to carry that conversation further, such as using social sharing buttons on your website, working alongside influencers and building strong relationships with media outlets, but these can of course take time. 

It’s a good idea to envisage your organisation’s social media influence as the building of a sandcastle on a beach. Every so often, an errant wave will wash away some of your followers, but if you keep building, you’ll start to see a viable, long-term increase. This is how impact takes shape. It may not be quick, in fact it may be as slow as a sloth running in treacle, but at least it will be steady. And don’t forget, if your messages are interesting, engaging and entertaining, the acquisition of followers will generally be quicker. 


Rose Media Group is a high-achieving Sussex PR agency, and we work on behalf of clients spread across a wide range of industry sectors. To find out more about how we can help your messages reach the right people, all you have to do is call 01444 241 341 or email the team at  

David Showell

David Showell

David Showell is Chief Copywriter for Rose Media Group, creating content for clients across a range of industry sectors.

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