Clearly, sometimes you have to start at the end

Coffee Machine

The old adage that you should always start at the beginning is true for most things, but here at RMG we sometimes like to think a little different. Starting at the end and working our way backwards may seem a little impractical to some, but to us it makes complete sense. It’s why we’re different. It’s why we think outside a box that’s already outside the box in the first place.

Perhaps the most famous mystery writer of all time used to start her thought processes with the actual crime involved in the novel then work her way backwards to the story itself. Agatha Christie, or to give her her full name Dame Agatha Mary Clarissa Christie, Lady Mallowan, DBE (we’ll just call her Agatha), has sold more than two billion books and counting, and if this method is good enough for her then it’s certainly good enough for us.

In the hectic, glamorous, rock & roll world of PR, this means having to envisage where we want the client to be in, say, a year from now, then doing all we can to make that vision a reality. How we do that will depend on a number of factors, of course, but as always Rose Media Group will combine all its talents to create campaigns that really get the client noticed.

If you’re sitting comfortably, we’ll give you an imaginary example of how this might work: A company that manufactures coffee pods called Rodney the Podney contacts us about increasing its customer base and its brand awareness. We sit down with them and discuss their ultimate goals, how they position themselves in their particular sector and what we can do about maximising its market share.

Today your kitchen, tomorrow the world!

RMG then introduces an orchestrated campaign to make Rodney the Podney synonymous with delicious coffee that can be enjoyed from home without the need to line the pockets of certain multinational conglomerates that we’d rather not mention. Our blogs, social media posts, media articles, ads and more are all geared towards the consumer sharing those special moments in the day with a hot drink, a Danish pastry and a very satisfied sigh.

In a year from now, Rodney the Podney is a familiar sight in the printed and broadcast media, its sales figures are off the scale and the company itself is expanding nicely. In this imaginary scenario, Rodney himself doesn’t really exist, he’s just a mascot for the company, a failed actor in a coffee pod costume. He’s becoming almost as recognisable as many other mascots already, though. Think Ronald McDonald with more dignity, that’s what Rodney means to the world.

A year later, Rodney the Podney has passed all its targets and is already planning for global domination within a decade. And it all began with Rose Media Group starting at the end instead of the beginning with the type of PR West Sussex can be proud of. Three cheers for Agatha, for RMG and for the man dressed as a coffee pod. The company should have come to us many years earlier, but as they say in the coffee industry it’s better latte than never. Sorry.

Rose Media Group’s founder, Aneela Rose, is well aware of the power that effective PR can have: “We work with clients right across the business spectrum, and although the industry sectors may change, the fundamentals of public relations remain similar”. Wise words indeed.

David Showell

David Showell

David Showell is Chief Copywriter for Rose Media Group, creating content for clients across a range of industry sectors.

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