B2B PR Archives - Rose Media Group

Five important issues for brands offering PR to Gen Z

Why is Gen Z, those born roughly between 1997 and 2012, reshaping the way brands approach public relations? Unlike previous generations, they are digital natives…

How PR can help your brand this Easter

Easter is a fantastic opportunity for brands to boost visibility, engage with customers and drive sales. With a well-planned PR strategy, businesses can tap into…

Five secrets to a successful sales strategy – No. 5: Understand that B2C PR and B2B PR are two very different things!

There are five important secrets to propelling a sales strategy, and the RMG team is ready to share all of them with you. Last week…

Use the best food PR agency you can find

Five secrets to a successful sales strategy – No. 1: The PR agency working hand in hand with your sales teams

Did you know there are five PR secrets to propelling a sales strategy? You won’t be surprised to hear that Rose Media Group knows (and…

Five reasons why we love working in PR

Valentine’s Day is often seen as a celebration of love, but for those of us working in Public Relations, it’s also a timely reminder of…

A crystal ball to predict PR trends in 2025

Our super-duper predictions for PR in 2025

Here at Rose Media Group, we love to look into the future and surmise what it has in store for us all. We don’t have…

Bring a spark into your existing marketing strategy

Spoiler alert: This blog post ends with a feel-good announcement that everyone at Rose Media Group is absolutely delighted with. You have been warned! …

The marketing funnel, and how best to utilise it

The marketing funnel is a model that illustrates the customer journey from initial awareness of a brand to the final purchase and beyond. This concept…

Knowing the difference between B2B and B2C PR

Do you know the difference between B2B and B2C PR?

The public relations sector plays a critical role in shaping a company’s reputation, managing its relationships with key stakeholders and influencing public perception. While the…

Successful B2B PR can be slower than you might think

Effective PR needs to be seen as a long-term game

Public Relations is fundamentally a long-term game because it focuses on building relationships, establishing credibility and maintaining trust with various stakeholders, all of which require…