Valentine’s Day is often seen as a celebration of love, but for those of us working in Public Relations, it’s also a timely reminder of why we love our job. PR is all about building relationships, telling compelling stories and fostering meaningful connections, much like the essence of Valentine’s Day. The joy we get from our work stems from our ability to connect brands with people, spark emotions and make an impact—just as Valentine’s Day aims to do. Honestly, if Hallmark were to sell happy PR Day, we’d send one to ourselves. Here’s why we love working in PR, especially in the context of this special day dedicated to love.
- We get to tell stories that matter
At the heart of PR lies storytelling, and there’s something deeply rewarding about crafting a narrative that resonates with people. On Valentine’s Day, stories of love, compassion and connection are everywhere, and in PR we have the power to tell those stories for brands, organisations and causes. Whether it’s showcasing a brand’s commitment to sustainability, promoting a local business or sharing an inspiring personal story, PR allows us to create stories that evoke emotions and drive connections. Just like the perfect Valentine’s Day card, a well-told PR story has the power to make people smile, think and feel something meaningful. - We build relationships
PR is all about relationships. Whether it’s with journalists, influencers, clients or customers, PR is about fostering strong connections and keeping the conversation going. Valentine’s Day serves as a reminder of the importance of love and nurturing relationships, which is at the core of our work. Building trust, understanding and long-lasting bonds is what we do every day, and there’s nothing more fulfilling than seeing a positive relationship grow. Whether it’s a client achieving their goals or an audience connecting with a brand on a deeper level, PR allows us to be a part of something much bigger than ourselves. It’s the ultimate form of love, where we help others shine. Sometimes we feel we’re channelling our inner Cupid, firing arrows into relationships and watching them develop. - We get to make a difference
In PR, we don’t just push products or services; we shape perceptions, amplify voices and contribute to positive change. Valentine’s Day is about love and making people feel appreciated and cared for, and in PR we get to do that on a grand scale. Helping a charity raise awareness, supporting a brand’s philanthropic efforts or using PR campaigns to promote causes we believe in allows us to make a real difference in the world. PR professionals have the power to inspire, motivate and elevate, much like the feelings associated with a thoughtful Valentine’s Day gesture. Knowing that our work has a positive impact is one of the things we love most about the profession. - We thrive on creativity
PR thrives on creativity, and there’s no better time to show off our creative talents than during the build-up to Valentine’s Day. From designing campaigns that evoke love and affection to creating memorable and shareable content, PR professionals are always thinking outside the box. Valentine’s Day gives us the perfect opportunity to brainstorm innovative ideas, execute fun activations and find creative ways to engage audiences. Whether it’s organising a pop-up event, a viral social media campaign or a heartwarming video, we love how PR allows us to channel our creativity into projects that bring joy and excitement. - We celebrate success together
In PR, we work as a team, and there’s a unique satisfaction in seeing a campaign come to life. Valentine’s Day is a time to celebrate love, and in this industry we celebrate our successes together. There’s a sense of camaraderie in the PR world, whether it’s collaborating on a new idea, celebrating a successful campaign launch or simply enjoying the excitement of securing media coverage. Working in PR means being part of a community where everyone’s effort contributes to a shared goal—just like the support and teamwork we see in relationships.
Working in PR is a bit like celebrating Valentine’s Day every day. It’s about telling stories that matter, building meaningful relationships, making a difference, fostering creativity and celebrating success together. Whether it’s a brand’s anniversary, a charitable cause or a love-filled campaign, PR is all about creating connections, and that’s why we love it. So, on Valentine’s Day, we reflect on how lucky we are to be in a profession where we can spread love in so many different ways.
