Working with LGBTQ Influencers: Being a True Ally All Year Round
In recent years, influencer marketing has become an integral part of digital strategies. As companies strive to be inclusive and authentic, partnering with LGBTQ influencers…
Category: PR and Media
Changes in the way we consume information
It’s difficult to imagine now, but there was a time when we didn’t rely on instant messaging, rolling news and immediate access to all the…
Say cheese and pout! Social media and its impact on PR
In 2021, there were an estimated 4.26 billion people using social media platforms around the world. This is clearly an awful lot. That number, however,…
Will 2023 be a classic year for PR?
The UK has seen a dramatic upsurge in the number of people working in public relations in recent times, and it’s a trend that looks…
Nurturing relationships with journalists for better and bolder PR
There are many ways to make a big difference in the PR world, of course, some of which are obvious and some of which can…
The rising importance of influencer marketing
The marketing sector is a constantly changing entity, a medium in which today’s tried and trusted processes could be completely obsolete in a few months…
Creating an effective PR strategy is a must
When it comes to B2B PR, UK specialists know that you are only ever as good as your last campaign. This is an industry in…
Why is content so important to PR in 2023?
PR experts have come to rely on content creation and (not just the colourfully magenta Sussex-based PR agencies out there). It feeds the machines of…
A better future with PR measurement and analytics
For many years, PR has traditionally been a service that has been difficult to measure with any degree of precision. We can look at how…
Five qualities you need to succeed in PR
Here at Rose Media Group, we specialise in the type of B2B PR West Sussex business owners can rely on, but we have known for…
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