Social Media Updates That Could Affect Your B2B Strategy – June 2023 Round Up

Social Media Updates That Could Affect Your B2B Strategy – June 2023 Round Up Picture of iPhone displaying social apps

Welcome to Rose Media’s first monthly social media round up! With regular platform updates we decided to pull out those that could impact your B2B Social Media Strategy, making it easier for you to focus on optimising your efforts.

Meta Verified will be launching globally

Meta, the parent company of Facebook, Instagram, and WhatsApp, is expanding its verified program to all regions. This means that users from across the globe will now have the opportunity to get that coveted blue tick of verification. This move aims to enhance authenticity and credibility on the platforms, allowing users to easily identify legitimate accounts. Whether you’re a public figure, brand, or influencer, this expansion opens up new doors to showcase your trustworthiness and build stronger connections. So, get ready to stand out from the crowd and let that blue tick shine proudly on your profile!

If you’re already the owner of a Blue Tick on a Meta platform, then fear not! Unlike Twitter, Meta will let you keep your verified status.

YouTube launching A/B testing on thumbnails

YouTube is now testing a new feature that allows users to test and compare different thumbnails for their videos. This exciting development gives creators the ability to fine-tune their visual presentation and optimize their click-through rates. By testing various thumbnail options, creators can gather valuable insights on which ones are more effective in grabbing viewers’ attention and driving engagement. With this feature, YouTube is empowering creators to make data-driven decisions and maximize the impact of their videos. So, get ready to level up your thumbnail game and capture the hearts of your audience with eye-catching visuals on the world’s largest video platform!

LinkedIn have officially removed Carousels, Profile Videos and In-Image Links

Why the sudden change? LinkedIn hasn’t spilled the beans on the exact reasons behind these removals, it’s clear that the platform is undergoing a strategic shift. Perhaps they’re aiming to streamline the user experience or double down on their professional networking roots. Whatever the case may be, LinkedIn users will need to adapt their strategies and get creative with their content creation.

LinkedIn Native Carousels

Imagine the power of sharing multiple captivating images or informative slides in a single LinkedIn post. That’s what native carousels offered to users – a chance to showcase their project portfolios, product images, or step-by-step tutorials in a visually engaging way. However, LinkedIn’s recent decision to remove this feature raises questions about the future of visual storytelling on the platform. Will we lose the ability to captivate our audience through vibrant visuals and compelling narratives?

LinkedIn Profile Videos

Say goodbye to the era of captivating profile videos on LinkedIn! These delightful little snippets added a dynamic and personalised touch to our profiles, letting us introduce ourselves and showcase our skills in a way that written descriptions simply can’t match. But alas, LinkedIn has decided to phase out this feature, leaving us with only words to make a lasting impression. Will our profiles lose that extra sparkle? Will recruiters and connections miss out on the chance to truly get to know us? It’s a whole new world out there, and we can only wonder how this change will reshape the way we present ourselves on LinkedIn.

In-image Clickable Links

Brace yourself for the discontinuation of in-image links, a feature that allowed users to embed clickable links within their shared images. This powerful tool was a marketer’s dream, driving traffic to external websites and giving content creators the chance to promote their products and services. But alas, this interactive functionality is coming to an end, potentially leaving our LinkedIn posts feeling a little less lively and limiting our ability to direct traffic to external sources.

LinkedIn has added THREE notification filters

Are you a super-user on LinkedIn, overwhelmed with notifications from all your networking? LinkedIn has just rolled out a game-changer – new notification filters to help us prioritise our engagement! No more drowning in a sea of notifications, as we can now customise and fine-tune what we see. Want to focus on connection requests or trending posts? No problem! This update is a godsend for busy professionals, enabling us to stay on top of what truly matters. Say goodbye to overwhelm and hello to a more streamlined and personalised LinkedIn experience. It’s time to take charge of our notifications and make the most out of our networking adventures!

 

Rose Media Group is an accomplished PR agency based in Sussex. With a track record of success, we cater to clients spanning diverse industry sectors. Our comprehensive services encompass PR and Digital Marketing, ensuring your messages reach the right audience. If you’re eager to explore how we can elevate your brand, simply reach out to our team at hello@rosemediagroup.co.uk or give us a call at 01444 241 341. We look forward to helping you make a lasting impact!

 

Lilla Allahiary

Lilla Allahiary

Lilla Allahiary is Digital Marketing Manager at Rose Media Group, creating online campaigns for clients across a range of industry sectors.

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