I have a question to ask you: if you go to a café for a cup of tea and a Belgian bun, and you enjoy every moment of the experience, does it make you want to go back one day for a return visit? Unless you don’t like tea or Belgian buns, the chances are that of course you’d want to go back. After all, you might try another place just down the road and not enjoy it at all. The tea could be too milky, the waitress might be a bit too surly and the bun may not be, well, Belgian enough.
Author and professional speaker Shep Hyken once said ‘There’s a big difference between a satisfied customer and a loyal customer”, a quote that perhaps sums up the importance of treating your customers and clients in the right way. You shouldn’t just settle for making them want to come back, you should be looking for them to need to come back. At every stage of their purchasing journey, they need to be reminded of the desperate desire to repeat the most rewarding experiences whenever possible.
When it comes to finding a reliable PR agency Sussex business owners know all about the importance of dealing with experts in their chosen field. Your company, your goods and services and your customers deserve nothing less, and that’s why we at Rose Media Group always go the extra mile for our clients. We always do everything we can to promote their message, but even experienced professionals like us know there are times when a client will want to move on.
By all means go, but always remember you can come back
There could be any one of several reasons for doing so. They might want a completely new team on the case, with a fresh approach and a different outlook. There could be budgetary reasons, of course; we all know how difficult things can be in the business world at the best of times, but especially in the wake of a game-changing pandemic. The one thing we’re sure of, however, is that the reason for change will never be because we at RMG didn’t work hard enough. To put it simply, that will never be the case.
No matter what the motives are behind a change, Rose Media Group founder Aneela Rose and the rest of the team always believe the door is still ajar and never completely closed. In some cases, we’ve had clients return to us after several years with another agency, and we always welcome them back with a big smile, a nice cup of tea and a bun that’s as Belgian as they want it to be, or at least something very similar. There’s nothing wrong with wanting to try another agency, we’d never be offended if a client ever did that, and that’s why we’re always happy to see them come back. By returning, they could almost be saying “we’ve had a look around, and we know which scenario suits us best”.
Hear, hear to that.