David Showell, Author at Rose Media Group

In PR, what do we mean by media outreach?

In public relations, media outreach refers to the strategic process of building and nurturing relationships with journalists, editors, bloggers and media outlets to secure coverage…

Educational PR benefits everyone in the school

Elevate your school’s presence with effective educational PR

Elevating a school’s presence through educational public relations (PR) is a crucial strategy in today’s competitive and dynamic educational landscape. Effective PR not only enhances…

An influencer can help with B2B marketing

The pros and cons of influencer marketing

These days, it’s easy to understand why some observers consider certain YouTubers, Tik Tokers and Instagrammers to be the new rock stars, Premier League footballers or…

Short- and long-term PR strategies: Which is best for you?

Trying to decide whether quick wins in PR are better than long-term gains is a little like asking the length of a piece of string….

Five ways for businesses to take better care of employees

The world of commerce is perhaps more competitive than it has ever been, which means it’s hugely important for businesses to do all they can…

The importance of sustainable products in the construction industry

There was a time, not so long ago, when the usage of sustainable products was perceived more as a trend than a necessity, but this…

Embracing everything that World Health Day stands for

On Sunday, April 7th this year, global communities will come together to recognise and celebrate World Health Day. This annual event has a different theme…

Traditional PR is still something to shout about

In the rapidly evolving landscape of the digital age, the importance of Public Relations has become more pronounced than ever before. As technology continues to…

PR can give aviation companies the ultimate competitive edge

Public Relations plays a vital role in enhancing the success and sustainability of businesses in the aviation sector. In an industry characterised by intense competition,…