Here at Rose Media Group we have been working hard to create our brand new website, which we cannot wait to show off! An online presence for all business is vital, so we wanted to share our top tips when creating a website.
- Set your purpose and goals
It’s important to identify your websites purpose, as well as your target audience; once these have been identified you can set measurable, specific goals for your website that are in line with your marketing goals.
- Create a content strategy
Content is a vital aspect of a website, so it’s important to plan how you are going to present your content over time. Like us, you may choose to develop a blog strategy where one blog is published every week, you may have noticed that we post ours every Friday. In addition to this we aim to publish monthly videos showcasing clients, ourselves or journalists discussing the industry and experiences when working with The Roses.
- Keep your design simple
Simplicity is a winner! For our new site, we’ve decided on three key colours – fuchsia, black and white. We also wanted to keep our content and images tidy by placing them in separate blocks. Here is a sneak peek of our Homepage-
- Test it out
Testing is very important. This stage allows you to catch any bugs or details you might have missed initially. As well as testing the site itself, you should also test all browsers to make sure your website shows up.
It’s also key to make sure your website is suitable for both PC and mobile use. It was found that 51% of website traffic is from a mobile (Statista, 2020).
- Maintain your site
Congratulations you have launched your site! However the work isn’t over yet. A website continuously represents your company, so maintenance is essential. It’s important to monitor your analytics software to see how your website is performing with your audiences.
You should also have a plan for maintaining the website, such as who is responsible for posting new content or managing optimisation.