Category: PR and Media

Why does PR matter to teens?

Written by Kaia Lawson, Year 12 work placement student In today’s world, everyone is exposed to public relations (PR) and advertising, whether it’s on social…

What is newsjacking and how can you do it well?

Have you ever wondered how to make breaking news work for your brand? When headlines hit, and your company has something relevant to say, that’s…

How to write a great B2B press release?

In B2B communications, a press release is a strategic tool. Whether you’re launching a new product, highlighting a milestone or announcing a major win. How…

Is print media really making a comeback? Here’s why we know so.

At Rose Media Group, we’re drowning in magazines and loving it. Our office is overflowing with printed publications, and no, it’s not just for nostalgia….

How to PR for the TikTok generation

Providing public relations to the TikTok generation requires a fresh, agile and highly visual approach. Unlike traditional media consumers, this audience thrives on authenticity, rapid…

Five important issues for brands offering PR to Gen Z

Why is Gen Z, those born roughly between 1997 and 2012, reshaping the way brands approach public relations? Unlike previous generations, they are digital natives…

How to get your product listed in review guides to raise brand awareness

Getting your products listed in review guides is an effective way to increase brand awareness, enhance credibility and drive sales. These guides, often published by…

Make this the Year of PR, not the Year of the Snake

2025 is well under way now, and businesses across the UK are facing another year of opportunities and challenges. In an increasingly competitive and digital-driven…

How PR can help your brand this Easter

Easter is a fantastic opportunity for brands to boost visibility, engage with customers and drive sales. With a well-planned PR strategy, businesses can tap into…