The huge importance of high-quality food photography
Professional food photographers use a variety of tricks to make food look more appetising in photos. One common technique is using inedible substitutes. For example,…
Category: Food and Drink
The food industry should never underestimate the importance of the eco-conscious consumer
The food industry plays a pivotal role in shaping global sustainability efforts. As environmental awareness grows, so does the demand for eco-friendly practices in food…
Five secrets to a successful sales strategy – No. 5: Understand that B2C PR and B2B PR are two very different things!
There are five important secrets to propelling a sales strategy, and the RMG team is ready to share all of them with you. Last week…
The importance of food PR at trade shows
PR plays a crucial role in the food industry, shaping brand reputation, increasing visibility and driving consumer engagement. With competition in the sector growing rapidly,…
Five secrets to a successful sales strategy – No. 4: PR is an investment, NOT a cost
There are five distinct secrets to propelling a sales strategy, and the RMG team is ready to share all of them with you. Last week…
Five secrets to a successful sales strategy – No. 3: Make PR part of your business strategy
Our specialists in food public relations know there are five secrets to incorporating a successful sales strategy. Number two was revealed to a waiting world…
Five secrets to a successful sales strategy – No. 2: Being open and honest with your PR agency
When it comes to the food industry, it’s so important to know the five PR secrets that can bring the big wins for your company….
Five secrets to a successful sales strategy – No. 1: The PR agency working hand in hand with your sales teams
Did you know there are five PR secrets to propelling a sales strategy? You won’t be surprised to hear that Rose Media Group knows (and…
The finest food production methods still need that all-important human touch
Mechanised food production has transformed the way we grow, process and distribute food in recent decades, increasing efficiency, reducing costs and ensuring consistency. However, despite…
How to turn a national awareness day into a PR triumph
Here at Rose Media Group, we’ve been involved in a number of successful PR campaigns over the years, some of which we fully expected and…
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