Aneela Rose, Author at Rose Media Group

An influencer can help with B2B marketing

The pros and cons of influencer marketing

These days, it’s easy to understand why some observers consider certain YouTubers, Tik Tokers and Instagrammers to be the new rock stars, Premier League footballers or…

How to turn a national awareness day into a PR triumph

Here at Rose Media Group, we’ve been involved in a number of successful PR campaigns over the years, some of which we fully expected and…

Short- and long-term PR strategies: Which is best for you?

Trying to decide whether quick wins in PR are better than long-term gains is a little like asking the length of a piece of string….

A crucial second life for EV batteries

As we’ve all seen and heard at various international conferences and the like, transportation is key to making the world healthier, happier and greener. After…

A brain representing artificial intelligence

Human content versus AI: the big debate of the 2020s

We seem to be seeing the influence of Artificial Intelligence (AI) all around us these days, from digital assistants on websites and social media recommendations…

Five ways for businesses to take better care of employees

The world of commerce is perhaps more competitive than it has ever been, which means it’s hugely important for businesses to do all they can…

Using technology to enhance the user experience in the hospitality sector

There are few sectors that evolve as quickly as that of hospitality, and this is one of the reasons why technology has become such a…

Are we moving closer to the end of the internal combustion engine?

The move towards electric and hydrogen vehicles has become noticeably more rapid in recent times, and in the wake of various COP get-togethers and all…