Aneela Rose, Author at Rose Media Group

Knowing the difference between B2B and B2C PR

Do you know the difference between B2B and B2C PR?

The public relations sector plays a critical role in shaping a company’s reputation, managing its relationships with key stakeholders and influencing public perception. While the…

Should motorists choose hydrogen, electric or hybrid?

It won’t be long before motorists all over the UK and across the world are going to have to face a choice: should I continue…

Books on Marketing, perfect for B2B PR strategies

How best to integrate your marketing strategy

Whether you’re selling beans, books, bungalows or bread, you need to be all too aware of the need to create effective – and successful –…

Hydrogen or electric? Place your bets, the roulette wheel is turning already

The debate about the relative benefits and drawbacks of cars powered by electricity and hydrogen has been raging for some time now, and already there…

How to turn a national awareness day into a PR triumph

Here at Rose Media Group, we’ve been involved in a number of successful PR campaigns over the years, some of which we fully expected and…

A crucial second life for EV batteries

As we’ve all seen and heard at various international conferences and the like, transportation is key to making the world healthier, happier and greener. After…

A brain representing artificial intelligence

Human content versus AI: the big debate of the 2020s

We seem to be seeing the influence of Artificial Intelligence (AI) all around us these days, from digital assistants on websites and social media recommendations…

Using technology to enhance the user experience in the hospitality sector

There are few sectors that evolve as quickly as that of hospitality, and this is one of the reasons why technology has become such a…

Are we moving closer to the end of the internal combustion engine?

The move towards electric and hydrogen vehicles has become noticeably more rapid in recent times, and in the wake of various COP get-togethers and all…