As we will all agree, video content is one of the most engaging forms of content and we can see how its popularity has soared in recent years, dominating social channels. According to a Cisco study, by 2022, 82% of all online content will be video content. This clearly shows how important it is to fully embrace video content to stay relevant.
If you aren’t doing so already, now is the time to start producing videos! Here we share our top 5 tips:
- Start by using platform features like Stories.
Stories are available on Twitter, LinkedIn and Instagram. The feature is a great way to create behind the scenes video content, whether it’s what the team are up to or what’s going on at a virtual event- It’s worth sharing! Followers love being able to see the faces behind the service or product.
- Get the length of the video right.
Your video should be long enough to keep the attention of your audience, yet leave them looking for more. Instagram and Twitter are better suited for shorter videos, while longer clips are more geared towards YouTube and Facebook.
- Use the correct social media video specs!
Creating and sharing videos is a great start, but they will be no good if half of the image is cut off due to wrong sizing. Sprout Social is incredibly helpful sharing all the platform specs in one place! Link here: https://sproutsocial.com/insights/social-media-video-specs-guide/
- Captions and subtitles are a must.
Let me explain… captions can be switched on and off via the platform used to view the video, whereas subtitles are text that is overlaid onto the video and can’t be switched off.
There are many of us who prefer the sound off, or having sound on is just not practical – especially if sat in a room with other people. So without any captions or subtitles a large audience will be missed.
- Inspire action!
Your video content should always have a call-to-action. There are two simple ways you can include this; share on screen text as a button and, whenever possible, include an auditory request of the same nature.