In this blog, Gill Hoyle, Head of Content at Rose Media Group, looks to dispel three myths around PR agency investment…
1/ PR investment in a market downturn is a waste of precious budget
In a market downturn, it’s understandably tempting to stop spending to protect short-term profit. Yet it’s widely acknowledged that it’s detrimental for brands to stop investing in being visible especially when times are hard. By harnessing the power of PR to continually grow your customer base and keep front of mind with your target audience by maintaining share of voice, you’ll strengthen your business position for short and long-term success.
2/ Traditional media profile isn’t a priority anymore. It’s all about digital.
The media coverage a PR agency secures will be featured online (e.g. news sites and media social channels) by third parties, this content can be seeded across your own social channels to enhance digital presence. Crucially, further building brand awareness via a focus on securing media coverage will provide invaluable third party endorsements via journalists or influencers, further building trust in your brand and boosting credibility. In the words of Jean-Louis Gassee: “Advertising is saying you’re good. PR is getting someone else to say you’re good”.
3/ Our competitors aren’t investing in PR, so why should we?
If your competitors aren’t active in the media you have a valuable opportunity to lead and own conversations most important to your industry and target audience. Harness the power of PR to position your business as an innovator, thought leader and to set your business apart. Use PR to get ahead of the competition!