Should B2B break up with Facebook?


Should B2B break up with Facebook?

What started out as a social networking website for college students in 2004 became one of the most powerful business tools, however, businesses are beginning to scrap Facebook.  So, we thought we would investigate the platforms pros and cons, to help answer the question- Should we be breaking up with Facebook?

Two-way communication

As we all know, Facebook is one of the largest social media platforms in the world with over 2 billion users, so simply having a presence on Facebook will help gain exposure to potential customers; however the two-way communication on the platform allows unhappy customers to voice their opinions putting your company under scrutiny. Having said this, Facebook also allows the opportunity for customers to leave positive reviews, great for feedback and influencing potential customers.

Deserted pages look unprofessional

Another aspect to consider when running your business page is to keep it up to date as deserted pages look unprofessional, simultaneously Facebook business is notorious for its low engagement and impressions, making it hard to win.  But if you are willing to splash out, features including Facebook Ads and Boosting provide the ability to highly target your demographic.

Instant response messaging

Facebook has also released statistics showing that 61% of people in the UK have messaged a business via Facebook messenger in the past three months, portraying its popularity. For messenger to become a success for your business, messages must be answered immediately, which can be time consuming. However, Facebook has allowed businesses to set up an instant response letting customers know that their message will be seen and responded to.

So, should we break up with Facebook? When weighing up the pros and cons there are plenty of reasons for a business to use Facebook, a large audience, free (unless you’re paying for adverts which have a wide range of costs from low to high) plus helpful features.  The success of the platform will be determined by the time, efforts and consistency applied when using the app. We believe the relationship with Facebook is a long term commitment in order for it to be successful and to deliver a return for any business using it.


Aneela Rose

Aneela Rose

Aneela Rose is Head of PR at Rose Media Group overseeing all research and media related activity across B2B and B2C.

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