Here at Rose Media Group, we’re proud of the plaudits we’ve received for our B2B PR work in recent years, and we intend to continue setting the standards for others to follow. The B2B sector is expansive, diverse and challenging, and that’s just how we like it. We should point out, however, that we’ve never stopped our commitment to consumer-targeted PR during that time. In the leisure sector in particular, we’ve built a strong reputation for excellence.
Leisure, hospitality, tourism…call it what you will, but this is an industry that is facing up to a somewhat unique set of scenarios at the moment. Every sector is getting back to what we used to call ‘normal’ after the difficulties brought on by the pandemic, but in this particular field many consumers are still to decide whether they will ever go back to the way things used to be. Some don’t eat out as often as before, some don’t travel abroad, some don’t visit big cities, some won’t use public transport and some have simply got out of the habit of socialising in the same manner.
One thing that hasn’t changed is the need for business owners to attract the spending public, but how do they do that when there is a smaller pie waiting to be cut into ever-tinier slices? The scramble for customers in the leisure sector has always been fierce, but with a diminishing consumer base the battle has taken on a kind of Gladiator versus Lion scenario. If your company works in this sector, you probably know exactly what we mean.
Knowing your needs, achieving your goals
Rose Media Group is so much more than a B2B PR agency in Sussex, and with our experience in the leisure industry we could be just what your business needs right now. We understand the consumer, we understand the industry and, crucially, we understand the importance of not only getting your message out there, but also of making sure that message is saying what it should be saying. You could be shouting from the rooftops to a million potential buyers, but if you’re not saying the right things there might as well be nobody there, apart from a passing stray dog and some tumbleweed.
Over the years, we have worked for a wide range of companies in the leisure sector, helping to raise their profiles and boost their brand awareness while at the same time increasing their market shares. The roster of clients we have engaged with includes the likes of Woburn Safari Park, Amberley Castle, the Guildhall Art Gallery and two of London’s most iconic landmarks, the Monument and Tower Bridge. The latter, one of the world’s most recognisable tourist attractions, saw a 600% interest in media coverage thanks to Rose Media Group. We’re not ones for blowing our own trumpet, but if you click here you’ll see why they valued our input so highly.
And it’s also worth noting that clients within the leisure sector didn’t ever just fall in our laps. Much of our work came as a result of personal and professional recommendations from previous clients who were more than happy to put in a good word for us. As a result of this, we’d go as far as to say that one of the reasons we love consumer PR so much is the fact that you have to really work for your achievements. And that, of course, makes the taste of success all the sweeter.
Successful PR for all types of business
The world of public relations covers a wide range of disciplines, including the likes of content creation, media exposure, brand awareness and way, way more. And while B2B PR is a relatively specialised field, the principles that achieve success here can easily be applied to consumer PR as well. If your chosen agency is already successful in a certain field, it can be just as successful in another.
As a general rule, we tend to be somewhat modest about our achievements over the years, preferring to talk about the successes of our clients instead. On this occasion, however, we’re happy to take centre stage for a change. While describing ourselves as PR super-heroes may be taking things a bit far, we do actually have a phone box close to our office, and we’re ready to step into it and don our capes should the need arise. As for wearing underpants above our trousers, that might be a conversation for another day.
Understanding what PR can do for any business is crucial, and that understanding comes from years of experience. Our many years in the industry, our extensive media connections, our trusted strategies and our passion for the written word have combined to make us a powerful force, one that can transform your business in the coming months and years. If you’re looking to succeed in a post-pandemic world, one call to Rose Media Group could be all you need.
Rose Media Group is a Sussex PR agency based in Burgess Hill. Founded by Aneela Rose in 2004, we work for clients across a broad spectrum of industry sectors.