Tower Bridge

tower bridge logo london client

ClientLondon Tower Bridge

Service: Consumer PR

 

BRIEF

Deliver a four year PR programme to engage the public and drive a higher number of visitors to the bridge.

ACTIVITIES

  • Identified key PR opportunities that would generate media interest to influence consumers
  • Co-ordinated and implemented PR in line with marketing, events and advertising activity
  • Invited key media to VIP events at the bridge and managed accordingly
  • Developed brilliant relationships with all relevant travel, leisure and tourism media

RESULTS

  • 600% increase in pro-actively attained media coverage
  • 33% increase in event bookings
  • 13% increase in visitor numbers
  • 20% increase in income overall for the Bridge.