Here at Rose Media Group, we’ve been involved in a number of successful PR campaigns over the years, some of which we fully expected and the occasional one which took even our seasoned team by surprise. One of the more fascinating aspects of working in this particular field is that you can never be 100% certain of saying the right things at the right time to the right people, but when it happens, we enjoy – and embrace – the euphoria that follows.
That success doesn’t just fall in our laps, of course; we have a plan of action. In effect, this is a list of non-negotiables that has been honed over many years of campaign creation across a diverse range of industry sectors. It includes the likes of:
- Identifying clear objectives
- Understanding the client audience
- Crafting a compelling message
- Working across multiple challenges
- Creating engaging content
- Engaging with media outlets and influencers
- Monitoring and measuring impact
- Following up on all of our processes
We love working for each and every one of our clients, but it’s perhaps fair to say there’s a special place in our hearts for a beloved national biscuit manufacturer based in Manchester. This is partly because we enjoy working alongside such a friendly and prestigious company, and partly because every member of our team loves biscuits, too!
Crumbs! Here comes a national awareness day!
On May 29th this year, the nation celebrated National Biscuit Day and, along with out clients, we wanted to tell the world all about it. Of course, this takes planning; we couldn’t just rock up the day before and start shouting. Our strategy was to create a multi-faceted awareness campaign designed to spread the word about the company and its people and products. Key to the success of this was to make sure we engaged with the media channels that would work best for us all.
This engagement took on many forms, such as:
- Securing a charity partnership with the National Trust
- Working alongside a local school, which including a biscuit bake-off competition
- Arranging deliveries of delicious biscuits to targeted journalists
- Supporting a LinkedIn poll
- Creating a press release to tie in with the big day
- Partnering with local media to spread the word via radio, print, online and social media
- Managing a biscuit giveaway in Manchester
- Producing a leaflet to celebrate National Biscuit Day via the trade press
…and more.
And here come the numbers…
This all involved a great deal of effort and activity on our part, but the results made everything more than worthwhile. We secured 32 pieces of coverage, enjoyed more than 37,000 views, appeared on the local radio and generated a fantastic range of engagement via Facebook, X and LinkedIn. Our overall reach involved an audience of more than 2.5 million. These stats are highly impressive, of course, but the RMG team, as always, will have a keen eye on the long-term benefits as well as the quick wins.
By focussing regularly on PR as a marathon rather than a sprint, we know that such benefits build enduring brand credibility and trust, fostering strong relationships with customers and stakeholders. Unlike immediate impact (and there’s nothing wrong with that, of course), sustained PR efforts enhance a client’s reputation, making it more resilient to crises. Consistent messaging and positive media coverage over time increase brand awareness and loyalty, which can then lead to higher customer retention and advocacy.
Keep it sustainable, make it successful
Additionally, long-term PR strategies contribute to a solid foundation for thought leadership, positioning the brand as an industry authority. This sustained approach ultimately drives business growth, competitive advantage and lasting goodwill in the marketplace.
There’s no doubt about it, Rose Media Group is here for the long haul as well as the quick journey. If you’d like to find out more about our approach to top-quality B2B PR, why not get in touch with the team today? Just drop us a line via hello@rosemediagroup.co.uk or call 01444 241 341. We hope to hear from you very soon.
