How to get your B2B PR message across in 2023

Ideas Board

Here in the exciting world of B2B PR, Sussex-based Rose Media Group is keen to facilitate the transference of clients’ messages to the ears of their target audience. In short, we make sure our clients are speaking to the right people, and that those people are listening in the right way. The PR industry, like almost every other one, has changed dramatically in recent years, but the basic principles remain pleasingly similar to the ones that existed several decades ago. 

One size does not fit all

Our clients need to reach out to people, and our aim is to help in any way we can. That can mean increasing brand awareness, highlighting product suitability, orchestrating information campaigns, identifying key messages, broadcasting industry developments and so much more. Highly rated Sussex PR agencies like ours know there are no One Size Fits All solutions in this industry, and that’s just how we like it. 

Because your company’s messages might be very similar or completely different from others, and while this can have an effect on the types of strategy we use, your needs will always be unique. We believe in the power and impact of a bespoke PR approach, one that’s structured specifically to you and your business. And, most important of all, that approach is honed, whittled and perfected by constant communications with you at every stage of the process. 

The personal approach – yesterday, today and tomorrow 

This insistence on a tailored model puts us in the ideal position to help all our clients stand out from the rest. Larger agencies may have a somewhat formulaic approach that can be used as part of a scatter-gun strategy; that will never be something we’re interested in. Helping you to get the right message across is one of the foundations on which our business is based, and that’s always how it’s going to be. 

In 2023, the principles of PR remain the same but many of the approaches have changed dramatically. It’s still important for Sussex PR agencies to do their audience research, for example, but obtaining such information is more of a digital process than it once was. For all of our clients, having a robust knowledge of their target consumers is vital. Once all the data is in place, tailoring the message becomes so much simpler. 

Digital PR is here

There was a time when the distribution method for getting messages across was basically print, print and more print. You won’t be surprised to hear that digital plays a much larger role in this now, although the print media is still an important entity. Press releases, newsletters, brochures, whitepapers, blog posts, letters and more still have a major impact on PR campaigns, but the way they are delivered has changed, of course. 

Here at Rose Media Group, we are all too aware of the need to change with the tides in our methods, but we love the fact that many of the basic principles remain the same.  

Here’s to a wonderful 2023! 

 Rose Media Group is based in Burgess Hill, and we specialise in the type of B2B PR Sussex companies in all industry sectors need. Call the team soon on 01444 241 341 to find out more. 

Contact Rose Media Group.

Aneela Rose

Aneela Rose

Aneela Rose is Head of PR at Rose Media Group overseeing all research and media related activity across B2B and B2C.

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