Category: PR and Media

Successful B2B PR can be slower than you might think

Effective PR needs to be seen as a long-term game

Public Relations is fundamentally a long-term game because it focuses on building relationships, establishing credibility and maintaining trust with various stakeholders, all of which require…

Books on Marketing, perfect for B2B PR strategies

How best to integrate your marketing strategy

Whether you’re selling beans, books, bungalows or bread, you need to be all too aware of the need to create effective – and successful –…

An influencer can help with B2B marketing

The pros and cons of influencer marketing

These days, it’s easy to understand why some observers consider certain YouTubers, Tik Tokers and Instagrammers to be the new rock stars, Premier League footballers or…

How to turn a national awareness day into a PR triumph

Here at Rose Media Group, we’ve been involved in a number of successful PR campaigns over the years, some of which we fully expected and…

Short- and long-term PR strategies: Which is best for you?

Trying to decide whether quick wins in PR are better than long-term gains is a little like asking the length of a piece of string….

Kind words we never thought we’d hear

“If you don’t win the contract, we’ll pay all your expenses, including the time you put into the proposal.” In our many years of…

The bears that pedalled their way around the world

Here at Rose Media Group, we’ve understandably always thought that we’ve been there, done that and bought the t-shirt. Our years of experience in the…

Embracing everything that World Health Day stands for

On Sunday, April 7th this year, global communities will come together to recognise and celebrate World Health Day. This annual event has a different theme…

Traditional PR is still something to shout about

In the rapidly evolving landscape of the digital age, the importance of Public Relations has become more pronounced than ever before. As technology continues to…