Aneela Rose, Author at Rose Media Group

Should motorists choose hydrogen, electric or hybrid?

It won’t be long before motorists all over the UK and across the world are going to have to face a choice: should I continue…

Books on Marketing, perfect for B2B PR strategies

How best to integrate your marketing strategy

Whether you’re selling beans, books, bungalows or bread, you need to be all too aware of the need to create effective – and successful –…

Hydrogen or electric? Place your bets, the roulette wheel is turning already

The debate about the relative benefits and drawbacks of cars powered by electricity and hydrogen has been raging for some time now, and already there…

An influencer can help with B2B marketing

The pros and cons of influencer marketing

These days, it’s easy to understand why some observers consider certain YouTubers, Tik Tokers and Instagrammers to be the new rock stars, Premier League footballers or…

How to turn a national awareness day into a PR triumph

Here at Rose Media Group, we’ve been involved in a number of successful PR campaigns over the years, some of which we fully expected and…

Short- and long-term PR strategies: Which is best for you?

Trying to decide whether quick wins in PR are better than long-term gains is a little like asking the length of a piece of string….

A crucial second life for EV batteries

As we’ve all seen and heard at various international conferences and the like, transportation is key to making the world healthier, happier and greener. After…

A brain representing artificial intelligence

Human content versus AI: the big debate of the 2020s

We seem to be seeing the influence of Artificial Intelligence (AI) all around us these days, from digital assistants on websites and social media recommendations…