1.Before the event – your manufacturing PR agency specialist will help to build anticipation and drive quality footfall
As a specialist manufacturing PR agency, we know manufacturing audiences are highly targeted — engineers, technical buyers, procurement leads, distributors, R&D and operations directors. You can’t rely on passing foot traffic.
A manufacturing PR strategy ensures they seek you out.
Pre-show PR agency benefits for manufacturers
- Press releases that land in the right trade journals (The Manufacturer, MEPCA, Eureka! Production Engineering Solutions, Machinery, etc.)
- Targeted media outreach securing pre-show interviews, product spotlights and expert commentary.
- Appointment-driven PR so engineers, buyers and journalists book time on your stand.
- Announcement campaigns for new tech, live demos, product launches or upgrades.
- Social teasers showcasing innovation, sustainability, automation and smart-tech capabilities.
You arrive at the show with momentum already working in your favour.
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During the show – On-site PR turns your stand into a magnet
When your PR agency is physically present at the event, your stand becomes more than a space, it becomes a media hub.
Manufacturing shows move fast. Journalists are hunting for real stories. Buyers want clarity. Competitors are everywhere.
Your PR team becomes your advantage.
On-show PR benefits for manufacturing brands
- Hosting and managing journalists so your technical experts stay focused on demos.
- Running media briefings and interviews on your stand.
- Capturing real-time content showcasing demos, footfall, customer reactions and product innovations.
- Identifying key visitors instantly (press, distributors, OEMs, engineers).
- Promoting your presence on social with live updates and engineering-focused insights.
- Acting as your brand ambassadors while your team handles technical conversations.
Your PR team ensures the people who matter don’t walk past… they walk in.
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After the show – PR turns show activity into long-term authority
Manufacturing PR is long-term PR. What happens after the show is where the real value is created.
Post-show PR benefits
- Securing coverage from all journalist interactions at the event.
- Turn product demos into thought-leadership content (videos, write-ups, technical deep dives).
- Post-show press announcements highlighting innovation, partnerships or orders.
- Repurposing the show into case studies for sales teams.
- Maintaining visibility with ongoing commentary in manufacturing trade press.
This is how a three-day show becomes twelve months of authority.
Why manufacturers choose Rose Media as their manufacturing PR agency
At Rose Media, we specialise in PR for manufacturing, engineering and industrial brands, helping clients increase visibility, strengthen credibility and communicate complex stories in a simple, impactful way.
What sets our manufacturing PR work apart
- Deep sector expertise across industrial, automotive, engineering, fasteners, smart infrastructure, aerospace and OEM supply chains.
- We understand technical audiences and how they make decisions.
- We turn engineering complexity into media-friendly stories.
- We know how to attract trade press and industry commentators.
- We act as your onsite PR team, giving you full support at major shows.
- We blend PR, digital, content and social strategy for maximum impact.
Manufacturing brands don’t just need visibility, they need credibility.
PR delivers both.
Trade shows are short. PR makes the impact long.
Whether you’re exhibiting at Advanced Engineering, Automechanika, Smart Manufacturing Week, Subcon, Railtex, or a niche engineering expo, PR ensures your presence is remembered long after the show closes.
If you want a manufacturing PR agency that understands your sector, elevates your innovation and generates meaningful industry visibility…
Rose Media is ready when you are. Drop us a line>>
