For food and drink brands, trade shows aren’t just events, they’re opportunities to get products tasted, spark demand and win buyers on the spot. But to truly maximise that opportunity, you need more than a great product. You need a food PR agency promoting your presence before, during and after the show.
That’s where Rose Media comes in.
As a specialist food PR agency, we help food and drink brands generate awareness, attract journalists, increase footfall and turn sampling moments into long-term visibility.
Why trade shows matter more than ever for food brands
The food and drink industry is crowded and competitive. Sampling at trade shows remains one of the most powerful ways for brands to cut through, because nothing sells like taste. But for that sampling moment to work, people need to find you, know you, and remember you.
That’s exactly what PR delivers.
How a food PR agency elevates your trade show visibility
-
Before the show: PR builds anticipation and drives the right people to your stand
Working with a dedicated food PR agency means your presence gets seen long before the doors open.
Pre-show PR benefits
- Get on the media’s radar early with press releases and targeted outreach.
- Drive buyer and journalist appointments directly to your stand.
- Build buzz on social with taste-led teasers and product previews.
- Position your brand as one to watch through industry features and interviews.
This is where brands lay the foundation for a successful show.
-
During the show: Food PR agency On-Site = Your stand’s secret weapon
When your PR agency is physically there with you, your stand gets more visibility, more attention and more press interest.
Benefits of having your PR agency on the stand:
- Host journalists and influencers confidently, we handle intros, interviews and walk-throughs.
- Create live content showcasing sampling moments, footfall and brand interactions.
- Spot media and buyer opportunities in real time and bring them straight to you.
- Act as brand ambassadors while you focus on selling and serving.
- Promote your activity across social channels and media networks.
Your stand becomes more visible, more dynamic and more press-worthy.
-
After the show: PR turns momentum into long-term coverage
A strong food PR strategy continues long after the trade show ends.
Post-show PR benefits
- Secure media coverage from the conversations, interviews and tastings at your stand.
- Share your wins such as new listings, product launches, brand moments.
- Create follow-up content like case studies, articles and social posts.
- Keep your brand visible across industry media long after the event is over.
This is where short-term activity becomes long-lasting visibility.
Why food brands choose Rose Media as their food PR agency
At Rose Media, we specialise in PR for food and drink brands, helping clients build awareness, attract retailers and generate meaningful industry buzz.
What makes us Rose Media food PR agency different:
- We understand product sampling psychology and how to turn reactions into ROI.
- We know exactly how to grab journalists’ attention in a crowded show hall.
- We blend PR, digital, influencer and social to amplify your presence.
- We act as your on-stand ambassadors, not just a background service.
- We specialise in strategic storytelling that food buyers and trade media respond to.
If you want a food PR agency that brings energy, storytelling and serious industry relationships, Rose Media is your partner.
Trade shows only last a few days – PR makes the impact last all year
- Sampling sells.
- PR promotes.
- Together, they turn trade shows into real commercial wins.
If you’re exhibiting at IFE, Speciality & Fine Food Fair, Lunch! or any major food event, now is the time to plan your PR strategy.
Want to boost your trade show visibility? Let’s talk. Rose Media is ready to support your next event.
For a food client example, you can see our work for Indian food giant Haldiram’s here>>
