Thrilled to kick off the new year with over 200 pieces of coverage achieved for Woburn Safari Park, announcing the birth of their first vulnerable otter species pup! Awww. 90 pieces were secured within 5 hours of the story being released to media across the UK, including ITV. BBC, Daily Mail, Yahoo, Evening Standard, Daily Telegraph – WOWSERS. The power of a well written press release, a strong image and a cute animal story is a winner all round! Well done to our Rosy outreach team and to our client for a fantastic start to the year.
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