Can your business survive without a website?


To some, it seems hard to imagine that any business can operate successfully these days without a website, but there are definitely a few. Going without an online presence is becoming increasingly rare, of course, but it’s still an option that some companies are prepared to take. The types of business they manage, and the industry sectors in which they operate, are likely to be among the ones that few of us look for when we are searching the web, however.

A good example of this could be an engineering company that has always catered to the same group of clients, perhaps manufacturing a somewhat standardised set of products and components. They don’t need to create a website because they aren’t looking for new customers and they don’t release much in the way of new products in any given year. Perhaps if they needed to reach out more, they’d consider the creation of an all-singing, all-dancing website, just like the one that our founder Aneela Rose commissioned for Rose Media Group.

Another example may be a small, independent grocery store, the kind that proliferated many years ago and could be found in streets all over the country. They usually only had customers from within the local community, and as a result those that still exist perhaps don’t need to use the web to spread the word about their existence. The footfall they receive from the locals is all they usually get, and may be all they ever really need.

For almost all other commercial organisations, however, the website is probably an absolute must. As well as providing a shop window for goods and services that are on offer, it also serves as proof that the company is in existence. Potential customers who want to know more will invariably look online. Whether your company is selling soap in Southampton, pottery in Preston or motorcycles in Manchester, it should be speaking to as wide and as large an audience as possible. And if someone looks to the web and you don’t have a site, they’ll probably look for one of your competitors instead.

Don’t be stubborn, be brave!

If your company doesn’t have a website at the moment, the chances are your customer base will inevitably start to reduce, from a torrent to a stream to a trickle and eventually into a drip-drip-drip. To deny yourselves an online presence may seem to some to be an honourable stand in the face of unwanted technological advancements, but to most others it could seem like nothing more than a Luddite-inspired stubbornness. It’s almost as though you’re defiantly plucking your two-string fiddle while standing in front of the Rolling Stones playing on the Pyramid stage at Glastonbury.

To run almost any type of commercial enterprise these days, a website should be seen as an asset, a powerful ally that’s capable of funnelling customers straight to your checkout desk. To use an example, if you run an Italian restaurant in Brighton (and why wouldn’t you?), imagine how many people on any given weekend could be typing Italian restaurant in Brighton into Google on their phones, laptops, tablets and desktop computers.

If you have a strong, powerful website, a significant proportion of those people will be herded towards your online menus, your price lists and photos of your wonderful eatery. This coming weekend, they could all be happily munching on your macaroni, feasting on your fettuccine and pigging out on your penne. All those slurping noises, all those contented burps, all that lovely revenue!

Hiring a reputable agency to create a new website is relatively inexpensive these days, and of course we at Rose Media Group can additionally supply the B2B PR that will help to get you really noticed. And don’t just take our word for it, check out our testimonials to see what others have said. To find out more, contact the team today on 01444 241 341 or (obviously) take a look at our website.

Aneela Rose

Aneela Rose

Aneela Rose is Head of PR at Rose Media Group overseeing all research and media related activity across B2B and B2C.

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