Rose Media Group (RMG) and Social Firefly have announced a new agency partnership, bringing PR and social media together to offer brands a fully integrated approach to raising their profile.
The two Sussex-based, multi-award-winning agencies have known each other for several years and have already collaborated on pitches and new business opportunities. With PR and social media now working hand in hand, cementing the partnership felt like a natural next step.
The agencies are closely matched in size, structure and approach, with experienced teams working at similar levels and a shared focus on delivering senior expertise directly to clients.
Together, RMG and Social Firefly will offer an integrated PR and social media service spanning media relations and press coverage, influencer marketing, organic and paid social media, content and campaigns. The partnership will allow clients to access both specialist teams through one coordinated approach, helping brands build visibility across earned and social media rather than treating the two disciplines separately.
Aneela Rose, Founder and Client Director of Rose Media Group, said:
“Mel, James and I have known each other for a few years and we’ve already been pitching and working together, so this feels like a really natural next step as PR and social media go hand in hand. A great story continues on from coverage, with social content creating conversations that go much further, this is the part we love working with them on.”
“We’re very similar agencies in terms of our size and how we work, but we bring different specialisms to the table. Put the two together and we can offer brands something much bigger without losing the personality and senior expertise of two independent agencies.
James Armstrong, Co-FounCreative Director of Social Firefly, added:
“We’ve always had a great relationship with Aneela and the Rose Media team, and every time we’ve worked or pitched together it’s just clicked. We love seeing PR and social working together, so bringing us together makes complete sense. We’re excited about what we can offer brands as one team and about where the partnership can take us next.”
The partnership brings together years of PR, communications and social media experience across the two agencies, backed by award-winning teams and a shared ambition to help brands become better known and more visible.
