4 Simple tactics for businesses to succeed on Facebook since the Facebook Feed algorithm update
Friends and family first is something many people live by and now Facebook is doing the same, with a stronger emphasis being made on “meaningful social interactions”. So what does that mean for businesses? Companies need a social media strategy that contributes to business goals and integrates with other marketing tactics but also works for Facebook. An emphasis should be made on providing value and sharing quality content that is important to followers.
The Facebook Feed is changing! Over the next few months, the social media site will be making changes to the network, so people have the opportunity to interact with the people they care about. As a business this means considerations need to be made to ensure your content creation complements the updated Facebook algorithm. Businesses can use the below tactics to establish authentic reactions from followers.
Create Facebook content that will inspire a genuine conversation
“Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.” Announced Adam Mosseri, Head of News Feed in a recent Facebook article.
Comment, comment, comment! Facebook sees comments as the most relevant and important form of interaction. This means brands need to create quality content focused on telling stories and evoking conversations between users. Topical and timely content driven posts that spark debate and encourage opinions should be included in your overarching content and digital marketing strategy.
More so than ever, users are more likely to see posts that friends and family have commented on.
- Do, create content that’s topical and relevant to people, that sparks conversations and comments.
- Don’t encourage spammy comments as Facebook demotes posts in New Feeds that use engagement baiting.
Other benefits of producing genuinely intriguing messages and posts that are commented on, liked and shared by your followers generate additional brand exposure in Facebook Feeds and create opportunities to organically grow your following.
Explore paid Facebook opportunities
Organic is not what it used to be, especially with the recent Facebook Feed changes. Facebook is increasingly becoming a “pay to play” platform and to achieve results on social – “paid for” tactics need to be implemented as part of an overall social media strategy. As Facebook makes an emphasis on quality reactions, advertising to targeted audiences can help get business products and services in front of people who resemble existing customer traits, and are therefore more likely to respond to your messaging.
Use Facebook Live Video
Facebook has observed that “live videos on average get six times as many interactions as regular videos.” That being said, video continues to be the most effective content for engagement with users. Take advantage of this ongoing trend and ensure video is part of your business’ Facebook content plan.
The Roses top tip: Try using Facebook Live Video when hosting your next event to gain genuine interactions.
Consider using Facebook Groups for business
Don’t underestimate the influence of Facebook Groups to share your knowledge and expertise. Facebook also sees groups as communities, so engaging in group activities from your Facebook Business Page will add value to your brand moving forward.
Don’t forget – it’s quality over quantity! Rose Media Group can help you navigate Facebook changes and provide value and shareable content your audience will love! Contact us to discuss how we can work together to make Facebook a platform that works for your company.