Woburn Safari Park

“Within 48 hours the lockdown Lion Cub news had gone viral reaching a global audience of over 1.5bn, achieving 256 pieces of print, online and TV coverage.”

Service: Consumer PR


Secure high quality monthly media coverage to increase footfall to the Park.


  • Worked with in-house marketing team to identify key messages
  • Prepared PR plan for the year
  • Wrote regular press releases to promote top stories and news at the Park.
  • Organised press visits with key tourism, family and regional media and bloggers.
  • Distributed photo-led stories to picture desks and news agencies
  • Promoted fundraising partnerships
  • Aligned PR activity with advertising
  • Provided on-going PR support


The park has reported the highest footfall of visitors since it opened in 1975, with PR quoted as a key contributing factor.



“The extensive media coverage secured and reported monthly is excellent and has made such an impact to the Park. It’s great to be working with such a passionate and dedicated company who are delivering for us so consistently.”

-Drew Mullin, Head of Retail