Client: Woburn Safari Park
Service: B2C PR
Woburn Safari Park
"It’s great to see the PR machine working and that we’re now appearing in all the right publications. It’s the first time Social Media has generated enquiries that lead to sales for us. Aneela and her team are our strategic long term communications partner consistently delivering the results we need."
BRIEF
Secure high quality monthly media coverage to increase footfall to the Park.
ACTIVITIES
- Worked with in-house marketing team to identify key messages
- Prepared PR plan for the year
- Wrote regular press releases to promote top stories and news at the Park.
- Organised press visits with key tourism, family and regional media and bloggers.
- Distributed photo-led stories to picture desks and news agencies
- Promoted fundraising partnerships
- Aligned PR activity with advertising
- Provided on-going PR support
RESULTS
The park has reported the highest footfall of visitors since it opened in 1975, with PR quoted as a key contributing factor.
“The extensive media coverage secured and reported monthly is excellent and has made such an impact to the Park. It's great to be working with such a passionate and dedicated company who are delivering for us so consistently."
Glenda Roberts, TR Global Sales Director