Woburn Safari Park

ClientWoburn Safari Park

Service: B2C PR

 

BRIEF

Secure high quality monthly media coverage to increase footfall to the Park.

ACTIVITIES

  • Worked with in-house marketing team to identify key messages
  • Prepared PR plan for the year
  • Wrote regular press releases to promote top stories and news at the Park.
  • Organised press visits with key tourism, family and regional media and bloggers.
  • Distributed photo-led stories to picture desks and news agencies
  • Promoted fundraising partnerships
  • Aligned PR activity with advertising
  • Provided on-going PR support

RESULTS

The park has reported the highest footfall of visitors since it opened in 1975, with PR quoted as a key contributing factor.