Client: Woburn Safari Park
Service: B2C PR
01444 241341
Woburn Safari Park
Working with Aneela’s team made a huge positive difference to how we positioned and publicised our work. Their work on developing our brand and integrating our communications and marketing meant we could reach many more businesses than we ever had before. The legacy of this work continues to reap benefits as the brand goes from strength to strength helping us to support businesses to grow.
BRIEF
Secure high quality monthly media coverage to increase footfall to the Park.
ACTIVITIES
- Worked with in-house marketing team to identify key messages
- Prepared PR plan for the year
- Wrote regular press releases to promote top stories and news at the Park.
- Organised press visits with key tourism, family and regional media and bloggers.
- Distributed photo-led stories to picture desks and news agencies
- Promoted fundraising partnerships
- Aligned PR activity with advertising
- Provided on-going PR support
RESULTS
The park has reported the highest footfall of visitors since it opened in 1975, with PR quoted as a key contributing factor.
“The extensive media coverage secured and reported monthly is excellent and has made such an impact to the Park. It's great to be working with such a passionate and dedicated company who are delivering for us so consistently."
Simon Hughes Head of Digital & Customer Service