Client: Woburn Safari Park
Woburn Safari Park
“Within 48 hours the lockdown Lion Cub news had gone viral reaching a global audience of over 1.5bn, achieving 256 pieces of print, online and TV coverage.”
Service: Consumer PR
BRIEF
Secure high quality monthly media coverage to increase footfall to the Park.
ACTIVITIES
- Worked with in-house marketing team to identify key messages
- Prepared PR plan for the year
- Wrote regular press releases to promote top stories and news at the Park.
- Organised press visits with key tourism, family and regional media and bloggers.
- Distributed photo-led stories to picture desks and news agencies
- Promoted fundraising partnerships
- Aligned PR activity with advertising
- Provided on-going PR support
RESULTS
The park has reported the highest footfall of visitors since it opened in 1975, with PR quoted as a key contributing factor.
Testimonial
“The extensive media coverage secured and reported monthly is excellent and has made such an impact to the Park. It’s great to be working with such a passionate and dedicated company who are delivering for us so consistently.”
-Drew Mullin, Head of Retail
