“The extensive media coverage secured and reported monthly is excellent and has made such an impact to the Park. It’s great to be working with such a passionate and dedicated company who are delivering for us so consistently.”
Drew Mullin
General Manager
Client:
Woburn Safari Park
| Project:
PR planning and media outreach
Woburn Safari Park is a drive through safari park nestled in over 300 acres of beautiful Bedfordshire parkland. Visitors to the park can drive through exhibits, which contain species such as southern white rhino, elephants, tigers and black bears.
The Brief:
Secure high quality monthly media coverage to increase footfall to the Park.
Activities:
- Annual PR planning
- PR campaign management across seasons, awareness days, events and news
- Organisation of press visits with key tourism, family and regional media and bloggers
- Management of photo and video-led stories
- Promotion of fundraising partnerships
- Alignment of PR with advertising
- Crisis communications – on call for the client
Successes:
- Since Woburn started working with Rose Media Group in 2015, they’ve had the highest footfall of visitors since opening in 1975, with PR quoted as a key contributing factor.
- RMG is positioned as a long term PR partner, providing professional communication counsel to the management team.
- In 2020, during the COVID-19 pandemic, we announced “Five lion cubs take their first steps outside at Woburn Safari Park” who were born during lockdown – within a 48 hour period, we secured over 200 pieces of coverage – a record!
