“The extensive media coverage secured and reported monthly is excellent and has made such an impact to the Park. It’s great to be working with such a passionate and dedicated company who are delivering for us so consistently.”
Drew Mullin
General Manager
The Brief:
Secure high quality monthly media coverage to increase footfall to the Park.
Activities:
- Annual PR planning
- PR campaign management across seasons, awareness days, events and news
- Organisation of press visits with key tourism, family and regional media and bloggers
- Management of photo and video-led stories
- Promotion of fundraising partnerships
- Alignment of PR with advertising
- Crisis communications – on call for the client
Successes:
- Since Woburn started working with Rose Media Group in 2015, they’ve had the highest footfall of visitors since opening in 1975, with PR quoted as a key contributing factor.
- RMG is positioned as a long term PR partner, providing professional communication counsel to the management team.
- In 2020, during the COVID-19 pandemic, we announced “Five lion cubs take their first steps outside at Woburn Safari Park” who were born during lockdown – within a 48 hour period, we secured over 200 pieces of coverage – a record!
