“The extensive media coverage secured and reported monthly is excellent and has made such an impact to the Park. It’s great to be working with such a passionate and dedicated company who are delivering for us so consistently.”
Drew Mullin
General Manager

Client: 

Woburn Safari Park

  |  Project: 

PR planning and media outreach

The Brief:

Secure high quality monthly media coverage to increase footfall to the Park.

Activities:

  • Annual PR planning
  • PR campaign management across seasons, awareness days, events and news
  • Organisation of press visits with key tourism, family and regional media and bloggers
  • Management of photo and video-led stories
  • Promotion of fundraising partnerships
  • Alignment of PR with advertising
  • Crisis communications – on call for the client

Successes:

  • Since Woburn started working with Rose Media Group in 2015, they’ve had the highest footfall of visitors since opening in 1975, with PR quoted as a key contributing factor.
  • RMG is positioned as a long term PR partner, providing professional communication counsel to the management team.
  • In 2020, during the COVID-19 pandemic, we announced “Five lion cubs take their first steps outside at Woburn Safari Park” who were born during lockdown – within a 48 hour period, we secured over 200 pieces of coverage – a record!

We love to chat, good job we’re in communications.

Send us a message and we’ll take it from there. Alternatively give us a call on 01444 241 341