TR Fastenings

ClientTR Fastenings

Service: Social Media management and training, B2B PR and on-going consultancy

BRIEF

To plan and implement a UK PR strategy to amplify TR’s global reputation and to set up and develop TR’s social media presence to complement traditional PR activity.

ACTIVITIES

  • Devised segmented trade and business PR strategy
  • Positioned TR as expert voice in the industry by working closely with internal product and technical teams
  • Created newsworthy and engaging content for online and offline media
  • Targeted specific journalists with news, comments & opinions and case studies
  • Identified interview opportunities with Senior management
  • Managed anniversary video promotion via global video seeding strategy
  • Nurtured relationships with industry associations such as the SMMT
  • Set up Twitter and Facebook, full management and engagement
  • Promote all community based stories to local press
  • Work alongside the in-house marketing team to exploit all promo opportunities

 

RESULTS

  • Monthly editorial coverage in all major engineering and manufacturing publications including The Manufacturer, Fastener & Fixings, Eureka, Supply Management, The Engineer, Engineering Capacity.
  • TR is now the ‘go to’ source for journalists looking for expert comment within the UK fastening industry and engineering / manufacturing sectors.
  • Delivered best practice across social media & building their channels almost from zero.
  • 202% increase in blog post views; 495% increase in Twitter followers since February 2013 combined with a 457% increase in print coverage. Achieved over 13K organic views of TR’s 40th anniversary video within 10 days of posting on YouTube.