TR Fastenings

"Aneela and her team are our strategic long-term communications partner consistently delivering the results we need."

- Glenda Roberts, TR Global Sales Director

ClientTR Fastenings 

Service: Social Media management and training, B2B PR and on-going consultancy

BRIEF

To plan and implement a UK PR strategy to amplify TR’s global reputation and to set up and develop TR’s social media presence to complement traditional PR activity.

ACTIVITIES

  • PR strategy & management
  • Content creation for online and offline media
  • Identified interview opportunities
  • Managed video promotion via global video seeding strategy
  • Nurtured relationships with industry associations
  • Social media strategy & management

 

RESULTS

  • Monthly editorial coverage
  • Positioned TR as expert voice in the industry
  • Generated enquiries through social media
  • 202% increase in blog post views
  • 495% increase in Twitter followers
  • 457% increase in print coverage
  • 13K organic views for anniversary video within 10 days

Testimonial

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“It’s great to see the PR machine working and that we’re now appearing in all the right publications. It’s the first time Social Media has generated enquiries that lead to sales for us. Aneela and her team are our strategic long-term communications partner consistently delivering the results we need.”

-Glenda Roberts, TR Global Sales Director