“Since working with Rose Media Group, we have seen a 600% increase in media coverage, 33% increase in event bookings, 13% increase in visitor numbers and 20% increase in income. We couldn’t be more pleased with the results achieved.”
Chris Earlie
Head of Tower Bridge
Client:
Tower Bridge
| Project:
Brand awareness, media outreach and event promotion
Tower Bridge was built over 125 years ago to ease road traffic while maintaining river access to the busy Pool of London docks. Built with giant movable roadways that lift up for passing ships, it is to this day considered an engineering marvel and beyond being one of London’s favourite icons, it is arguably one of the most famous and instantly recognisable structures in the entire world.
The Brief:
Deliver a four year PR programme to engage the public and drive a higher number of visitors to the bridge.
Activities:
- Identified key PR opportunities that would generate media interest to influence consumers
- Co-ordinated and implemented PR in line with marketing, events and advertising activity
- Invited key media to VIP events at the bridge and managed accordingly
- Developed brilliant relationships with all relevant travel, leisure and tourism media
Successes:
- 600% increase in pro-actively attained media coverage
- 33% increase in event bookings
- 13% increase in visitor numbers
- 20% increase in income overall for the Bridge.
