Client: Mid Sussex District Council
Service: B2C PR, Digital Services, Social Media
01444 241341
Mid Sussex District Council
BRIEF
To provide strategic event support, branding, media relations, advertising and digital marketing to ensure the successful delivery of the launch of Mid Sussex District Council’s new business event, ‘Digital & You’.
ACTIVITIES
- Rebranding – new logo design
- Event planning and management, pre, during and post event
- Email marketing
- Speaker management
- Facebook advertising
- Newspaper advertising
- Goody bag production and management
- Regional PR campaign
- Social media management
- Exhibitor outreach
- Website development support
- Copywriting services
RESULTS
- Secured Sussex Business Times as event media partner
- 16 pieces of media coverage with an overall approx. reach of 183,000
- 65,365 social media impressions from Twitter
- A record number of 200+ total attendees to the local event
- Secured speakers from Pure360, Google and RocketMill
Working with Aneela’s team made a huge positive difference to how we positioned and publicised our work. Their work on developing our brand and integrating our communications and marketing meant we could reach many more businesses than we ever had before. The legacy of this work continues to reap benefits as the brand goes from strength to strength helping us to support businesses to grow.
Simon Hughes Head of Digital & Customer Service