Mid Sussex District Council

ClientMid Sussex District Council

Service: B2C PR, Digital Services, Social Media

BRIEF

To provide strategic event support, branding, media relations, advertising and digital marketing to ensure the successful delivery of the launch of Mid Sussex District Council’s new business event, ‘Digital & You’.

ACTIVITIES

  • Rebranding – new logo design
  • Event planning and management, pre, during and post event
  • Email marketing
  • Speaker management
  • Facebook advertising
  • Newspaper advertising
  • Goody bag production and management
  • Regional PR campaign
  • Social media management
  • Exhibitor outreach
  • Website development support
  • Copywriting services

RESULTS

  • Secured Sussex Business Times as event media partner
  • 16 pieces of media coverage with an overall approx. reach of 183,000
  • 65,365 social media impressions from Twitter
  • A record number of 200+ total attendees to the local event
  • Secured speakers from Pure360, Google and RocketMill