Client: Mid Sussex District Council
Service: B2C PR, Digital Services, Social Media
Mid Sussex District Council
"Working with RMG made a huge difference to how we positioned and publicised our work."
- Simon Hughes, Head of Digital & Customer Service
Open 4 Business- Digital & You Event 2016
BRIEF
To provide strategic event support, branding, media relations, advertising and digital marketing to ensure the successful delivery of the launch of Mid Sussex District Council’s new business event, ‘Digital & You’.
ACTIVITIES
- Rebranding – new logo design
- Event planning and management, pre, during and post event
- Email marketing
- Speaker management
- Facebook advertising
- Newspaper advertising
- Goody bag production and management
- Regional PR campaign
- Social media management
- Exhibitor outreach
- Website development support
- Copywriting services
RESULTS
- Secured Sussex Business Times as event media partner
- 16 pieces of media coverage with an overall approx. reach of 183,000
- 65,365 social media impressions from Twitter
- A record number of 200+ total attendees to the local event
- Secured speakers from Pure360, Google and RocketMill
Open 4 Business- Digital & You Event 2017
BRIEF
Work with the O4B team to devise the theme, topics and structure of the 2017 Digital & You event, and manage all aspects of event organisation and promotion.
ACTIVITIES
- Event planning and management, pre, during and post event
- Email marketing
- Speaker management
- Facebook advertising
- Newspaper advertising
- Regional PR campaign
- Social media management
- Exhibitor outreach
- Copywriting services
- Project management
RESULTS
- Secured Sussex Business Times as event media partner
- 11 pieces of media coverage achieved
- 65+ Eventbrite sign ups
- 75,417 overall social media impressions
- 52 Graphics created and shared
- 3 Q&As completed and shared
- 4 email campaigns sent out
- Secured speakers from Check a Trade, Egg Media, Cobb Digital, Kogo, Wired Sussex, Crowdfunding360 and Pure 360
Testimonial
“Working with RMG made a huge difference to how we positioned and publicised our work. They worked on developing our brand and integrating our communications and marketing which meant we could reach a larger audience than before. The legacy of this work continues to reap benefits as the brand goes from strength to strength.”
-Simon Hughes, Head of Digital & Customer Service
