Itsu Bristol

Clientitsu

Service: PR

BRIEF

Deliver a successful PR campaign to launch itsu’s latest store in Bristol, their first in the South West.

ACTIVITIES

  • Identified key PR opportunities to achieve quality media coverage
  • Developed brilliant relationships with all relevant food, local, regional, print and broadcast media
  • Created and managed press releases and PR editorial targeting regional consumers, students and office workers
  • Secured and ran a broadcast media campaign with The Breeze FM
  • Organised and managed media reviews and a media/blogger launch event
  • Managed front-page print and social media advertising campaign with the region’s largest newspaper, the Bristol Post
  • Organised a direct marketing campaign including promotional staff at key locations in the city with flyers and food sampling
  • Identified key l regional businesses to target via email marketing and consumer giveaway days

RESULTS

  • 46 pieces of media coverage with a combined audience reach of 662,694
  • Over 20 key regional media titles reviewed and attended the launch event including; 365 Bristol, Crumbs, Bristol Post, Bristol Bites, Little Sunny Kitchen, The Bristol Magazine, Simple Lampoon, Food & Drink Guide, Sam FM, The Breeze FM, Vegan Bristol and Shipshape Bristol.