Deliver a successful PR campaign to launch itsu’s latest store in Bristol, their first in the South West.
Identified key PR opportunities to achieve quality media coverage
Developed brilliant relationships with all relevant food, local, regional, print and broadcast media
Created and managed press releases and PR editorial targeting regional consumers, students and office workers
Secured and ran a broadcast media campaign with The Breeze FM
Organised and managed media reviews and a media/blogger launch event
Managed front-page print and social media advertising campaign with the region’s largest newspaper, the Bristol Post
Organised a direct marketing campaign including promotional staff at key locations in the city with flyers and food sampling
Identified key l regional businesses to target via email marketing and consumer giveaway days
46 pieces of media coverage with a combined audience reach of 662,694
Over 20 key regional media titles reviewed and attended the launch event including; 365 Bristol, Crumbs, Bristol Post, Bristol Bites, Little Sunny Kitchen, The Bristol Magazine, Simple Lampoon, Food & Drink Guide, Sam FM, The Breeze FM, Vegan Bristol and Shipshape Bristol.