Manage the ten-week launch campaign for their new Brighton shop. Using both PR and social media to raise awareness and manage all media relations, advertising, social media and events associated with the launch to drive footfall to the new shop.
Overall Reach: 2 million (Print, Online, Radio, TV)
Social Media Impressions: 251,878 (Facebook, Twitter)
**The Brighton shop launch was itsu’s most successful opening with record sales and footfall. Brighton is itsu’s flagship shop outside of London**
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