Client: Itsu
Service: Consumer PR, Social Media Strategy & Management
Manage the ten-week launch campaign for their new Brighton shop. Using both PR and social media to raise awareness and manage all media relations, advertising, social media and events associated with the launch to drive footfall to the new shop.
Overall Reach: 2 million (Print, Online, Radio, TV)
Social Media Impressions: 251,878 (Facebook, Twitter)
**The Brighton shop launch was itsu’s most successful opening with record sales and footfall. Brighton is itsu’s flagship shop outside of London**
“RMG did a fantastic job promoting our Brighton shop launch. They pulled it out the bag and did the same with our Bristol launch too. Fun to work with, they know what they’re doing and know the right people.”
-Julian Metcalfe, Founder & CEO