Client: City of London Corporation – Victorians Decoded: Art & Technology Exhibition
Service: PR and Social Media
City of London Corporation – Victorians Decoded
"It’s great to see the PR machine working and that we’re now appearing in all the right publications. It’s the first time Social Media has generated enquiries that lead to sales for us. Aneela and her team are our strategic long term communications partner consistently delivering the results we need."
BRIEF
RMG managed a PR and social media campaign to launch “Victorians Decoded: Art and Telegraphy” a landmark exhibition at Guildhall Art Gallery that marked the 150th anniversary of the first transatlantic telegraph cable.
ACTIVITIES
- Identified key PR opportunities to achieve quality media coverage
- Developed brilliant relationships with the national and regional arts, history, literacy, sciences, academia, engineering, broadcast and schools media
- Used social media to promote the exhibition and events in line with PR activities
- Created and managed press releases and PR editorial targeting individual and group consumers
- Secured media attendance for the private view and subsequent media previews
- Secured national TV broadcast and radio interviews with the exhibition’s curators
- Promoted curator’s tour events with event listings
RESULTS
PR:
- Total pieces of online coverage: 103
- Total pieces of press coverage: 16
- Total pieces of broadcast coverage: 2
- Total online unique monthly users: 43,497,824
- Total print circulation: 3,262,265
- Total broadcast audience reach: 632,000
Social Media:
- Social Media engagements up by 440.9%
- Total Social Media engagement across Twitter and Facebook 11,202
- Total social media audience reach: 878,664
“They are great to work with, provide inventive solutions to challenging projects across a range of media platforms, are consistent, trustworthy and very competitively priced.”
Glenda Roberts, TR Global Sales Director