City of London Corporation – Victorians Decoded

Client: City of London Corporation – Victorians Decoded: Art & Technology Exhibition

Service: PR and Social Media

BRIEF

RMG managed a PR and social media campaign to launch “Victorians Decoded: Art and Telegraphy” a landmark exhibition at Guildhall Art Gallery that marked the 150th anniversary of the first transatlantic telegraph cable.

ACTIVITIES

  • Identified key PR opportunities to achieve quality media coverage
  • Developed brilliant relationships with the national and regional arts, history, literacy, sciences, academia, engineering, broadcast and schools media
  • Used social media to promote the exhibition and events in line with PR activities
  • Created and managed press releases and PR editorial targeting individual and group consumers
  • Secured media attendance for the private view and subsequent media previews
  • Secured national TV broadcast and radio interviews with the exhibition’s curators
  • Promoted curator’s tour events with event listings

RESULTS

PR:

  • Total pieces of online coverage: 103
  • Total pieces of press coverage: 16
  • Total pieces of broadcast coverage: 2
  • Total online unique monthly users: 43,497,824
  • Total print circulation: 3,262,265
  • Total broadcast audience reach: 632,000

Social Media:

  • Social Media engagements up by 440.9%
  • Total Social Media engagement across Twitter and Facebook 11,202
  • Total social media audience reach: 878,664