City of London Corporation – Victorians Decoded

"Working with Rose Media Group was a memorable experience for all the amazing ideas and coverage achieved for Guildhall Art Gallery."

- Nick Bodger, Head of Cultural & Visitor Development

Service: Social Media Management, PR Services

BRIEF

RMG managed a PR and social media campaign to launch “Victorians Decoded: Art and Telegraphy” a landmark exhibition at Guildhall Art Gallery that marked the 150th anniversary of the first transatlantic telegraph cable.

ACTIVITIES

  • Identified key PR opportunities
  • Developed relationships with the national media
  • Social media strategy & management
  • Created and managed press releases
  • Secured media attendance for the media previews

RESULTS

  • Online coverage: 103
  • Press coverage: 16
  • Broadcast coverage: 2
  • Monthly users: 43,497,824
  • Print circulation: 3,262,265
  • Broadcast audience reach: 632,000
  • Social Media engagement up by 440.9%
  • Engagement across Twitter and Facebook: 11,202
  • Social media audience reach: 878,664

Testimonial

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“What can we say? They are extraordinary! Great to work with, superlative service and talents. It’s always a memorable experience for all the amazing ideas and coverage achieved for Guildhall Art Gallery. They provide inventive solutions to challenging projects across a range of media platforms, are consistent, trustworthy and very competitively priced.”

-Nick Bodger, Head of Cultural & Visitor Development