“What can we say? They are extraordinary! Great to work with, superlative service and talents. It’s always a memorable experience for all the amazing ideas and coverage achieved for Guildhall Art Gallery. They provide inventive solutions to challenging projects across a range of media platforms, are consistent, trustworthy and very competitively priced.”
Nick Bodger
Head of Cultural & Visitor Development
Client:
City of London Corporation
| Project:
PR launch, media outreach and press event management
The City of London Corporation is the municipal governing body of the City of London, the historic centre of London and the location of much of the United Kingdom’s financial sector.
The Brief:
Guildhall Art Gallery – ‘Victorians Decoded: Art and Telegraphy’
To launch this landmark exhibition to mark the 150th anniversary of the first transatlantic telegraph cable via national PR outreach.
Activities:
- Identified key PR opportunities
- Developed relationships with the national media
- Social media strategy & management
- Created and managed press releases
- Secured media attendance for the media previews
Successes:
- Online coverage: 103
- Press coverage: 16
- Broadcast coverage: 2
- Monthly users: 43,497,824
- Print circulation: 3,262,265
- Broadcast audience reach: 632,000
- Social Media engagement up by 440.9%
- Engagement across Twitter and Facebook: 11,202
- Social media audience reach: 878,664
