Bagelman

ClientBagelman

Service: Social Media Strategy and Management, Design

BRIEF

Use social media to generate a strong online presence for the Bagelman brand within Brighton and utilise this to drive instore footfall.

ACTIVITIES

  • Created highly engaging, topical content including video, competitions and graphics.
  • Utilise user generated content to build word of mouth engagement
  • Support B2B loyalty card campaign through targeted engagement of local businesses

RESULTS

  • Grew social audiences by 400%
  • Over 2000 engagements with brand content every month
  • 5% increase in footfall to Bagelman stores during campaign
  • Helped Bagelman collect 2 x Bronze Gluten Free GFDining.com 2016 awards through an active social media campaign to gain votes from loyal customers