“Rose Media Group are top of their game, clearly know what they’re doing and proven to be such an asset to us. They also understand Social Media in finite detail and have grown our online presence exponentially.”
Alex Pitt
Managing Director
Client:
Tracmaster
| Project:
Marketing, PR and social media
Since 1984 Tracmaster has been successfully supplying lawncare, groundcare, and conservation machinery to a wide variety of customers across the United Kingdom.
The Brief:
- To raise profile within the landscaping industry and hire markets
- To build social media presence
- To create and execute a content marketing strategy to generate news leads
Activities:
- Developed a strategic PR and marketing plan to position Tracmaster as the authoritative voice in the landscape machinery industry
- Wrote a content marketing strategy and developed this into social media campaigns
- Set up Twitter and LinkedIn company pages, developed tone of voice and key messages
- Managed video production using our own team of video experts
- Maximised news coverage to gain share of voice in the industry
- Worked with Tracmaster’s customers to secure testimonials, press releases and case studies
- Represented Tracmaster at industry events, arranged interviews with journalists
- Joined-up all PR, marketing and social media activities with one overall strategy working towards clear goals
Successes:
- 1738% increase in Twitter followers and 85% increase in YouTube views resulting in a 46% increase in website traffic in first 6 months
- Secured 52 pieces of media coverage in the first 6 months including Horticulture Week, Local Government News, Premises & Facilities Management, Professional Builder, International Rental News, Practical FM and FMX
- Managed ITV’s Love Your Garden product placement opportunity to secure national TV coverage
- Regular interviews at all trade events; journalists now approach Tracmaster as the ‘go-to’ source for industry news
- Created 42 new leads in first 24 hours of content marketing campaign going live.
