Are you a digitally savvy communicator with a flair for turning ideas into high-performing content and campaigns? We’re on the hunt for a Digital Content Lead to bring digital expertise and creative direction to our PR team – bridging traditional storytelling with modern platforms to boost our clients’ visibility and impact.
You’ll play a central role in shaping content strategies that resonate across channels, drive engagement and deliver measurable results, whether it’s earned media, SEO-optimised content or outreach campaigns. If you thrive in a small-agency environment and love connecting strategy with creativity, this is your opportunity to lead with influence.
Key responsibilities:
Content strategy and execution
- Lead content development that fuels PR, SEO, digital outreach and social media engagement
- Collaborate with PR team to plan and deliver integrated campaign content
- Develop high-quality blogs, thought leadership, press releases and multimedia assets that earn attention and drive engagement
- Ensure all content aligns with social media strategies and supports campaign goals across platforms (LinkedIn, Instagram, Meta etc)
Digital PR and outreach
- Drive earned digital coverage and link-building by securing high-authority placements
- Build and manage media and influencer relationships to drive brand stories online
- Use analytics to track campaign performance and continuously improve strategy
- Stay up-to-date with SEO best practices and Google algorithm changes
Client engagement and management
- Support PR team with digital strategy insights, reporting and content planning
- Contribute to client meetings, proposals and presentations with digital-first thinking
- Identify new tools, platforms and opportunities for clients to grow their online presence
Team support
- Mentor and guide the team on digital updates, learnings, best practice
- Champion a culture of creativity and performance across the agency.
Essential skills and experience:
- 4+ years’ experience in digital PR, content marketing or SEO-focused roles
- Proven success in content-led digital outreach and link-building
- Exceptional writing skills across formats and platforms
- Proficiency with tools such as Google Analytics, SEMrush, Ahrefs, Mailchimp
- Strong understanding of SEO, keyword optimisation and content performance
- Confidence in presenting and reporting results to clients and internal teams
- Experience mentoring junior team members
Desirable
- Paid social media campaign experience (LinkedIn, Meta)
- Working knowledge of CMS platforms (e.g., WordPress)
- Familiarity with influencer outreach tools and databases
Benefits and Additional Information:
Rose Media Group is a specialist PR agency with a 21-year history. We’re proud of our long relationships with clients, some of whom have partnered with us for over a decade. Our commitment to excellence has been recognised with multiple awards and commendations over recent years including Creative Industries, SME of the Year and Future Talent and Skills Champion.
Our beautiful, modern office is situated in the vibrant Victoria Business Park in Burgess Hill, offering:
- A 15-minute walk from Burgess Hill station
- Ample free on-site parking
- Easy access to the A23, main routes in/out of the town
- 2.30pm close on Fridays, flexible hours with some remote/hybrid working offered
- New business commission opportunities
- 25 days of holiday plus your birthday off and bank holidays
- Access to internal training for professional growth
- A friendly, supportive, and collaborative team environment
To Apply:
Send your up-to-date CV and a personalised note explaining why this role interests you to: Aneela Rose at aneela@rosemediagroup.co.uk.
