“Working with RMG made a huge difference to how we positioned and publicised our work. They worked on developing our brand and integrating our communications and marketing which meant we could reach a larger audience than before. The legacy of this work continues to reap benefits as the brand goes from strength to strength.”
Simon Hughes
Head of Digital & Customer Service
Client:
Mid Sussex District Council
| Project:
Event management, media relations and digital marketing
Mid Sussex is a local government district in West Sussex covering an area of 128 sq miles and serving over 139,000 residents with a wide range of services and information.
The Brief:
To provide strategic event support, branding, media relations, advertising and digital marketing to ensure the successful delivery of the launch of Mid Sussex District Council’s new business event, ‘Digital & You’.
Activities:
- Rebranding – new logo design
- Event planning and management, pre, during and post event
- Email marketing
- Speaker management
- Facebook advertising
- Newspaper advertising
- Goody bag production and management
- Regional PR campaign
- Social media management
- Exhibitor outreach
- Website development support
- Copywriting services
Successes:
- Secured Sussex Business Times as event media partner
- 16 pieces of media coverage with an overall approx. reach of 183,000
- 65,365 social media impressions from Twitter
- A record number of 200+ total attendees to the local event
- Secured speakers from Pure360, Google and RocketMill
