“We found Aneela and her team very professional and easy to work with, the campaign was a great success and we went on to build on the foundations laid down by it to even greater sales the following year.””
Liz Judd
Managing Director

Client: 

Lizzie’s Food Factory

  |  Project: 

Branding, content creation, sales and marketing campaigns

The Brief:

  • To launch Lizzie’s new own brand Christmas hamper
  • To promote Lizzie’s Cakes Direct, a new online cake delivery service

Activities:

  • Devised sales and marketing strategy
  • Organised and led new product photoshoot
  • Designed new festive logo, flyers, labels, advised on packaging and managed printing
  • Wrote copy for leaflets, website, sales letters and PR
  • Built specialist media lists for product sampling
  • Led all PR activity and media outreach
  • Liaised with regional business associations such as Sussex Enterprise for marketing opportunity to members

Successes:

  • 90% increase in website hits during 4 month campaign period
  • Over 500 festive hampers were sold during the launch campaign
  • Greater awareness of the company within the business community in Sussex
  • A stronger relationship with key business networks in the region
  • Press coverage in the local media
  • A professional and up-to-date portfolio of sales and marketing materials including an extensive range of high quality photographs

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